Private Investment Sparks Revitalization in Carefree

Town of Carefree Oct. 17, 2017

Within the past year, the Town of Carefree has attracted more than $90 million of private investment capital through its award-winning revitalization plan, recognized by the State Planning Association as one of the most outstanding plans for small communities in the state.

The two larger investments were derived from a $40 plus million repositioning of the Carefree Resort into a world-class wellness resort and spa called Civana, led by CEO, Kevin Kelly, who is the past president of the renowned Canyon Ranch Resort in Tucson. The other investment is a new luxury rental community valued at over $44 million in the pedestrian-friendly downtown area of Carefree adjacent to the Carefree Desert Gardens.

“This private investment in the community did not happen arbitrarily. These sizeable investments are a direct reflection of efforts the Town has made to engage the community, develop and implement a plan which offered tangible commercial benefits and to complement these with our effective marketing programs. We want everyone to know that we welcome economic development but are committed to preserving the scenic beauty and character of our town at the same time. We have an award-winning plan which we are implementing at an aggressive pace.” shared Mayor Les Peterson.

Carefree doesn’t have a real estate property tax so it is incumbent on our leaders to find ways to find other sources of revenue to provide the Town’s services. With a trade area of over 50,000 people in the surrounding area, we have the potential to attract and sustain new restaurants, a boutique hotel, and other viable businesses. Carefree already has a reputation for offering a vibrant calendar of events, ecotourism and the ability to attract interest from visitors who consider Carefree to be one of the most beautiful areas in Arizona.

Carefree also has developed award-winning signature events which attract over 100,000 visitors a year. For more information on the award-winning plan and to invest in the town, or email Mayor Les Peterson at or call 480-488-3686.

About the Town of Carefree

Carefree is a scenic community of over 3,700 residents nestled in the Sonoran Desert Foothills. Incorporated in 1984, Carefree is regarded as one of the most inspiring and livable places in Arizona and centers its culture on desert lifestyle, architecture, culinary arts, health, wellness and community involvement. For more information or call 480-488-3686.

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