Lovitt & Touché Rebrand Reinforces Community Roots and Philanthropy

Lovitt & Touché  Oct. 21, 2014

After a century of Arizona service, Lovitt & Touché, an Arizona-based insurance brokerage and benefits solutions provider, has announced a rebranding of the agency that emphasizes its local roots and commitment to the community. “Business Focused, Community Minded” will now serve as the slogan, which Chief Operating Officer Charlie Touché says speaks to the heart of the company’s history and values. “We have roots that reach back more than a century in Arizona, and we have become fixtures in the Phoenix and Tucson communities. Despite our growth, however, we have always considered our business to be family-run and community-focused. We pride ourselves on these traits, and we want to be known for them.”

Founded in 1911, Lovitt & Touché is one of the largest insurance agencies in the United States, with nearly 200 employees and more than $300 million in total annual premiums. It offers comprehensive employee benefits solutions, property and casualty insurance, bonds and surety, specialty insurance and risk solutions for businesses along with personal insurance for key individuals of those companies. It has offices in Tempe, Tucson and Las Vegas, and primarily serves businesses and individuals in Arizona and throughout the Southwest.

Lovitt & Touché is a major contributor to community causes and initiatives statewide, donating hundreds of thousands to local charities annually. “Arizona is our home, and we are committed to making it a better place for our team, our clients and our neighbors. The next phase of our branding efforts will better reflect this,” said Dave Wilder, executive vice president of Lovitt & Touché.

Along with the slogan, Lovitt & Touché is set to launch an updated logo and advertising campaign with a fresh and modern look. They will be officially unveiled at a rebrand launch party on Oct. 23, held at US Airways Center from 4 to 7 p.m.

To learn more about Lovitt & Touché, visit www.lovitt-touche.com


Members of the media interested in attending the launch party can email Ray Artigue at ray@artigueagency.com.

What: Lovitt & Touché Rebrand Launch Party. The Phoenix Suns-themed event will feature food, drinks, entertainment and a charity shootout. More than 300 from the business and civic community are expected to attend.

When:  Thursday, Oct. 23, 4 to 7 p.m.

Where:  US Airways Center, 201 E. Jefferson St., Phoenix

Interviews:  Stephen Hunter, Tom Leander and other executives from the Suns front office
Dave Wilder, executive vice president, Lovitt & Touché

Visuals:  Guests will participate in a “Shoot2Share” event on the Suns’ newly-minted court and could help raise up to $10,000 for Phoenix Suns Charities.  The Suns gorilla and the Mercury Solar Scorch will oversee the festivities.

About Lovitt & Touché

Established in 1911, Lovitt & Touché is one of the nation’s largest insurance brokerages with nearly 200 employees. The firm’s commitment is to satisfy clients’ needs and expectations through the development of quality programs, underwritten by sound companies and delivered by exceptional employees. For more information, please visit www.lovitt-touche.com.

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