Marketing services firm, LaneTerralever, is off to an unprecedented jumpstart in its first quarter with the announcement of several new business wins – solidifying its merger strategy for exponential business growth. Topping the list of prominent new engagements are Blue Cross Blue Shield of Arizona, Republic Services, an internationally renowned manufacturer of high-performance outerwear, and the reactivation with long-term client, Visit Phoenix. The merger of advertising and digital agencies, E.B. Lane and Terralever, also has incited a hiring surge of 18 new employees with approximately six open positions. LaneTerralever currently employs 110 marketing professionals and anticipates that number to continue to grow throughout 2014.
Blue Cross Blue Shield of Arizona, the largest Arizona-based health insurance company, has retained LaneTerralever for public relations services after an extensive five-month selection process. Fortune 500 company and second largest waste and recycling firm in the country, Republic Services, retained LaneTerralever for web design services. The high-performance outerwear company significantly expanded the agency partnership from social media support to an overall branding audit, and a national media strategy. Long-term client, Visit Phoenix, reactivated its relationship with LaneTerralever for its creative expertise in support of its This is Phoenix travel and leisure campaign.
In addition to the four banner clients, LaneTerralever is honored to begin work in content management consulting, along with website development and design work for Isagenix, an expanding dietary supplement and personal care products company, and Arizona Tile, a nationally recognized commercial and residential tile distributor.
“This exhilarating start to the year gives us complete confidence that the merger was a strategic, sound move,” said Beau Lane, CEO, LaneTerralever. “This new business acquisition demonstrates our ability to secure the type of businesses we may not have been able to attract prior to joining forces.”
President of LaneTerralever, Chris Johnson, agrees. “The added value of what we are doing here, beyond attracting new clients, is we also are attracting new talent to Arizona – the quality of marketing professionals that make a difference in the industry and an impact on the state. Not only does this support our growth strategy, it is a tremendous benefit to our current clients, as we’re providing additional talent, resources and creative thinking to support their marketing goals.”
Since the merger was announced in October 2013, LaneTerralever has hired 18 new employees in all facets of marketing, including account services, Web development and design, graphic design, public relations, content strategy and Web user experience, among others. LaneTerralever continues to interview candidates for open positions.