GoDaddy Founder Bob Parsons Rebrands His Full-Service Advertising Firm

BIG YAM, The Parsons Agency June 8, 2015

The Martz Parsons Agency has been officially renamed BIG YAM, The Parsons Agency. Bob Parsons acquired Martz Agency in October 2013 and renamed it The Martz Parsons Agency. Since the original acquisition, the agency has hired, trained and established a crew of nearly 50 agency professionals ready to execute on Parson’s vision for an all-encompassing branding machine. With the retirement of Carrie Martz and significant investments in new facilities, the agency is being renamed to reflect its unusual capabilities and its place in the YAM Worldwide family.

“We’ve assembled a very capable team – people that understand, no matter the size of your company, how to create campaigns that make an impact and, at the end of the day, do what matters most – ring the register,” said businessman and philanthropist Bob Parsons.

BIG YAM, based in Scottsdale, Arizona, employs a total approach to marketing, delivering high-quality, industry-leading work. From branding, public relations and traditional creative, to digital media, website development and video production, the firm’s ability to produce everything in-house enables it to seamlessly deliver fully-integrated campaigns.

“Bob has a history of thinking outside the box, which dates back to when we worked together at GoDaddy and even to his earlier marketing endeavors,” said BIG YAM CEO Marianne Curran. “Bob has spent time sharing his marketing vision with our entire team, pushing them to embrace new thought processes to help grab attention and move the needle for our clients and their brands.”

To further enhance the agency’s ability to provide its clients with unrivaled service, development of a 30,000-square-foot headquarters is underway, inclusive of a 4,000-square-foot production studio facility. The state-of-the-art facility and studio in North Scottsdale will be part of the campus of YAM Worldwide, BIG YAM’s parent company, and is scheduled to open its doors in spring 2016.

BIG YAM, The Parsons Agency is one of YAM Worldwide’s core businesses. Others include Harley-Davidson of Scottsdale, Go AZ Motorcycles, Spooky Fast Custom Finishing, Southern Thunder Harley-Davidson and alternate retail outlets Graceland Harley-Davidson and Blues City Harley-Davidson, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), and The Bob & Renee Parsons Foundation.

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