Draper’s & Damon’s Launches New ‘Classic Timeless Elegance’ Store Concept in Sun City West

This November 13th, when the doors officially opened to Draper’s & Damon’s new Sun City West boutique in Sundome Plaza, 13521 W. Camino Del Sol, fashion-forward shoppers were welcomed to experience the national retailer’s new “classic timeless elegance” store concept. Conceived and executed entirely by Draper’s & Damon’s in-store team of personal shoppers, sales staff and managers, whose passion for the store’s beautiful location informed both the store’s interior design and its apparel and accessories collections, the store’s new retail concept is a major milestone for the brand.

Serving fashionable women who value sophistication, comfort and quality craftsmanship, Draper’s & Damon’s began in 1927 as a purveyor of “smart things to wear” with its Draper’s Studio of Modes in Pasadena, California. Today, the retailer continues to honor founder Virginia Draper’s commitment to the very best in customer service, while exploring new fashion trends for its loyal clientele. In fact, the retailer’s own in-house designers create many of its best-selling styles and exclusive patterns, often incorporating customer feedback and personal requests into their fashion and accessories designs. “Our fashion and accessories collections really fit the active Sun City West lifestyle – from easy-care casual wear to beautiful day wear to gorgeous social and holiday wear,” says Draper’s & Damon’s CEO, Naomi Langbecker.

Langbecker expects her Sun City West customers will be thrilled with the store’s elegant new shopping atmosphere and in-store amenities, including a stunning 100-piece chandelier, spacious fitting rooms, a beautifully appointed and easy-to-navigate floor space and artfully displayed clothing and accessories. “We are excited to introduce our new shopping experience to our Sun City West customers,” says Langbecker, who has been with Draper’s & Damon’s since 2009.

Headquartered in Irvine, California, Draper’s & Damon’s is an 87-year-old retail brand, with 29 stores across the country, a thriving online boutique and an annual catalog circulation of more than 30 million.  Draper’s & Damon’s is a part of the Orchard Brands family of 15 boutique catalog brands, dedicated to serving active lifestyles of the 50+ market. Find them online at www.drapers.blair.com