Cox Launches “Contour” Personal TV Experience

COX August 5, 2013

Contour_iPadToday, Cox Communications introduced Contour, a new video experience that could eliminate aimless channel surfing and solve the chronic problem of what to watch.  Contour is the only service on the market that connects viewers to the things they care about by integrating multiple personal recommendations into an intuitive new guide, a tablet app that serves up relevant content to viewers at home or on-the-go. Additionally, Contour offers the only DVR in the country that can record six shows at once and provides two terabytes of storage.

“With Contour we are forging new ground when it comes to delivering a true, personalized TV experience,” said Steve Rizley, general manager & senior vice president of Cox Communications Southwest. “Contour brings to life all the features our customers tell us they want from individual viewing recommendations that are based on their past preferences to a robust library of Video on Demand offerings and enhanced DVR capabilities—all accessible on multiple devices via an effortless guide.”

A recent study of consumer preferences found that Cox video customers spent almost 60 percent of their viewing time on “convenience” television rather than live TV. More than half of respondents said they use streaming video players, and usage is both increasing and extending beyond the primary TV set. Cox provides more than 90 channels available on secondary devices which is greater than any other provider in this market.

Contour provides a video experience that is uniquely relevant to individual consumers, personally shaping to their interests and preferences. Initially available on the iPad, up to eight users are able to create a personal playlist with their favorite shows that they can access whenever they want. In addition to using the interface to discover content, users can set DVR recordings from their iPad as well as start viewing shows on the iPad and continue watching on TV with just a touch. App users will see three panels: “live,” featuring more than 90 national cable channels; “on demand,” initially featuring tens of thousands of titles, with new titles added each month; “my library,” featuring a watch list of selected content and access to individual TV network apps like HBO Go and WatchDisney.

Contour app features:

  • A second screen personal video experience with the ability to search for live or on-demand content with a simple, intuitive swipe
  • Access to more than 90 national cable channels of live TV
  • Thousands of video on demand selections

Contour guide features:

  • An advanced user guide that recognizes up to eight unique user profiles recommending different shows for each user
  • Offers personal recommendations based on specific shows each person watches and likes

Record 6 DVR features:

  • The  only DVR in the U.S. that records six shows at once
  • Two terabytes of storage with capacity to store up to 300 hours HD shows and 1,000 hours SD shows

Contour will be available for no charge in Apple’s App Store starting August 5, 2013.


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