Scottsdale-based Airware Labs Corporation has announced Winn Dixie and BI-LO supermarkets will carry Airware Labs’ breakthrough sleep/snore and headache products in the cough/cold /allergy sections at their more than 700 store locations throughout the southeastern U.S.
According to Airware Labs Corporation CEO Jeffrey Rassas, “We are honored to affiliate with an organization that has a strong commitment to the health and wellness of its customers by providing the best quality products and value. This partnership is also noteworthy because it reflects our growing success in increasing brand awareness and product availability.”
Airware Labs’ products are marketed under the brand name of AIR® and include pioneering, over-the-counter consumer products that address airborne bacteria and viruses, allergies, congestion, snoring, insomnia, nausea, headaches, and enhanced sports performance. Unlike external products such as strips, these soft, comfortable, and discreet, latex- and drug-free products fit just inside the nose, utilizing an FDA-approved medical-grade material. Nearly invisible for use anytime and anywhere, the AIR® products’ microstructure enhances normal nasal airflow with every breath and is clinically proven to deliver up to 40 percent more oxygen. Some Airware products include 3M filtration media to stop allergens, airborne bacteria, and viruses, as well as a blend of proven, therapeutic premium oils to provide additional antimicrobial protection and symptomatic relief.
Announcement of the distribution agreement comes as Airware Labs is experiencing a rapid rise in marketplace recognition and interest. “Our products are seeing increased adoption because they represent leading-edge, affordable choices that have demonstrated their effectiveness in addressing key health and quality-of-life challenges facing so many consumers and their loved ones,” Rassas commented.
The partnership with Winn Dixie and BI-LO stores represents the latest step forward in Airware Lab’s execution of an aggressive plan to expand market penetration at quality retail locations across the U.S. and internationally. Looking toward a period of significant growth, Rassas noted, “We are very optimistic about future growth as a result of noteworthy new agreements like these. We expect to make additional important announcements in the very near future.”
BI-LO and Winn Dixie are part of BI-LO Holdings, the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company grocery stores and in-store pharmacies are located in eight southeastern states including Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. Airware Labs Corp. also sells its products through additional partners, including Wal-Mart, CVS, Walgreens, Albertsons, Drugstore.com, Acme, Shoppers, Shop n’ Save, ACME, Farm Fresh along with individual distributors in the United States, Canada and Europe.