If this title feels like a lyric from a confusing song, that’s because the message has been just as mixed. For years, it was all “Go home, stay remote, stay safe” — a chorus sung on repeat. Now, the tune has flipped to “Come back, come back, come back,” and employees are understandably out of sync with the new rhythm. Some are ready to march back to the office, happy to … [More]
VCs Favor Startups with Media Coverage
Build momentum through strategic media engagement
Startup funding in January 2025 reached $10.1 billion, reflecting an 8.3% year-over-year increase but a 12.5% drop from the previous month — clear evidence that securing venture capital remains an uphill battle. While the IPO market may rebound in the upcoming moths, experts caution that it will take time for capital to flow back into VC funding. In this environment, startups … [More]
The Importance of Balancing Creativity and Data in Marketing Efforts
Finding the sweet spot between innovation and metrics-based strategy
In today’s fast-paced, competitive landscape, marketers often find themselves at the crossroads of creativity and data. On one hand, creativity is the cornerstone of a compelling brand story — fueling innovation, differentiation, and emotional resonance with audiences. On the other hand, data-driven insights provide the structure, precision and accountability necessary to … [More]
Brody’s Italian Promotes a Neighborhood Welcome
A long-standing neighborhood favorite in north Phoenix with a devoted clientele, Brody’s Italian established its reputation long before Jason Brody put his own name above the door. But his culinary talents helped develop many of the menu items its patrons return for. And when he had the opportunity to take ownership from his mentor Nick, he was eager to keep those … [More]
