Scottsdale-based Trax Technologies, a “big data” company that focuses on fixing bad logistics data, has hired veteran business process innovator Dean Hahn-Carlson to be its new director of Global Product Strategy. Hahn-Carlson has been engaged in defining and implementing product strategy for more than 30 years across a broad range of industries, including distribution, financial services, manufacturing, retail and logistics.
“Dean brings years of experience to Trax in the logistics space; his focus, understanding and vision around logistics data will greatly strengthen our team,” said Trax CEO Scott Nelson, “Dean has the practical experience which will allow our product organization to continue to scale as we increase our investments in data refinery development.”
Most recently, Hahn-Carlson managed and defined the core business architecture of PowerTrack, U.S. Bank’s global, SaaS, financial supply chain management network, enabling the network to grow from a concept to managing tens of billions of dollars of payments annually.
Hahn-Carlson believes Trax is uniquely positioned to solve the problem of bad logistics data — a problem that costs the transportation industry hundreds of billions of dollars a year. The cost arises from inefficiency, uncontrolled financial risk, distorted financial reporting and sub-optimal decision making. “Trax is focused on solving a core problem for the transportation industry — poor data quality – freeing customers to focus their attention to growing their business instead of trying to figure out how to claw usable information out of bad data,” said Hahn-Carlson. Trax provides a data refinery that serves both buyers and sellers of logistics services. The raw logistics data that comes to Trax from multiple sources is often inaccurate, incomplete or inconsistent. Trax refines the data, making it safe and accurate.
“What attracted me to Trax is the focus on enhancing data quality,” said Hahn-Carlson. “High-quality data can be used as the foundation for multiple products focused on logistics network optimization, landed cost analysis, buyer/supplier collaboration, payments, supply chain finance and more.”
Trax has been experiencing substantial growth and was recently recognized by Inc. Magazine as one of the fastest growing private companies. Trax operates offices in the U.S., Europe, Asia and Latin America.