Total Customized Revenue Management (TCRM) Surpasses $1 Million in Revenue

Total Customized Revenue Management | October 30, 2018

On the heels of several significant milestones for the industry-leading hotel revenue management company, Phoenix-based Total Customized Revenue Management, LLC (TCRM) today announced that it broke $1 million in revenue in a single calendar year, a first in the company’s six-year history.

“This year has been an exciting one for TCRM, no doubt due to the passion and hard work of our entire team,” said Lily Mockerman, president and CEO of TCRM. “I’m proud to see the efforts on behalf of our valued clients lead to more opportunities, allowing us to break company records. I anticipate many more achievements to come!”

The achievement is in addition to the growing list of accomplishments TCRM has seen this year. Most recently, the company signed its 200th unique hotel shortly after celebrating its sixth anniversary. The company also announced new partnerships and hires in response to TCRM’s rapid, yet steady growth.

“TCRM thrives on innovation, excellence and passion – all three of which deliver above-and-beyond results for our clients and our company,” said Mockerman. “We’re looking forward to seeing the company continue to grow and flourish, offering deeper insights for the hotels and resorts in which we work.”

Since its launch in 2012, TCRM has continued to expand its portfolio and services each year, effectively introducing and executing total revenue management services for hotels and resorts and bringing them to the next level. With more than 75 years of combined experience, TCRM has successfully carried out over 200 projects with all types of hotels, from limited-service brands to luxury resorts. Clients range from management companies to asset management firms and select-service to full-service resorts.

About Total Customized Revenue Management

Developed to help hotels and resorts reach their full potential, Total Customized Revenue Management, LLC (TCRM) is a premier provider of a wide array of revenue management services and uses a customized approach to maximize revenue opportunities. TCRM was formed in 2012 with a vision to help hoteliers close the gap between a growing demand and lack of supply for highly skilled revenue management talent. With over 75 years of combined hospitality experience, TCRM understands hoteliers’ needs and the demands of the day-to-day operation and works to balance those needs with value perception to create dynamic results. TCRM employs Total Hotel revenue techniques to boost all revenue streams for each of its properties including rooms, banquet space, F&B, gift shop, spa, golf and other recreation or revenue centers with a focus on KPI’s such as top-line revenue, NOI, profit margins, TRevPAR and GOPPAR. With a profit-focused approach, TCRM uses proven techniques and leverages profitable relationships to bring hotels and resorts successful bottom line results. For more information, please visit

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