The Joint Corp., an operator and franchisor of chiropractic clinics, announced that it has reached the milestone of two million chiropractic adjustments per year. On average, traditional clinics perform approximately 450 adjustments a month compared to The Joint with an average of more than 1,600 adjustments a month for well-established clinics. The Joint clinics perform almost four times more adjustments than traditional clinics because their affordable self-pay model attracts both long-term patients who want to maintain an active lifestyle as well as new patients. In fact, nearly 20 percent of those receiving treatment at The Joint are new to chiropractic care.
Studies show that 80 percent of Americans will suffer from low back pain at some point in their lives and are spending $85 billion each year trying to treat that pain. According to the National Institute of Health Statistics, the four most common types of pain are: lower back pain, headache or migraines, neck pain and facial pain. Doctors of chiropractic are well trained and positioned as the first option for drug free, non-invasive, evidence-based and effective back pain management.
“Obamacare has pushed the uninsured rate to record lows, but many individuals opt for high-deductible plans with lower premiums, which leads to much higher out-of-pocket costs,” said John B. Richards, chief executive officer of Scottsdale-based The Joint Corp. “This is fueling a trend toward self-pay options that are more affordable — and convenient — than their health plan’s out-of-pocket costs. For example, The Joint offers a low monthly membership fee or single-visit charge that covers all services, making regular chiropractic care more affordable and accessible.”
This trend is not limited to chiropractic care. According to a 2014 survey report from The Physicians Foundation, 17 percent of physicians who own their own practices plan to convert to direct pay in the near future. Direct primary care and other private pay alternatives to traditional health insurance — such as The Joint’s non-insurance model — put the practice of medicine back in the hands of clinicians at prices their patients can afford.
“Our growth demonstrates that the market has an appetite for a consumer-friendly healthcare model designed around patients’ needs rather than those of providers or insurers,” Richards continued. “Our ability to provide the type of customer experience that our patients expect from financial and retail interactions has generated very positive reactions while empowering consumers to be more proactive in managing their health. This is because we offer a pain relief and wellness option that is affordable, approachable and accessible.”
Nearly 750 doctors of chiropractic work in clinics in The Joint’s network, which already has 250-plus clinics in 28 states nationwide, with plans to open a total of 65-75 clinics this year. The Joint’s consumer-friendly approach offers extended hours that include evenings and weekends, a warm and friendly setting in convenient locations, and no appointments nor insurance required.
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