Out of more than 5,000 submissions from 24 countries, Tmbpartners has been named a Gold Award winner in the 2014 Summit Creative Award® competition. The SCA Gold Award reflects tmbpartners’ creative work integrating all aspects of the launch of Fishman Transducers’ Fluence Multi-Voice electric guitar pickups. Tmbpartners’ work on behalf of Fishman Fluence included website, design, content and programing; trade and consumer print advertising; video production and direction; trade and consumer collateral materials; assistance with product development; and more.
Tmbpartners founder Thomas Blanck states, “Working with Fishman is a joy. They have such a clear vision for their company and its products. And as a designer, I really appreciate their attention to the visual, tactile and aural appeal of their products.”
MI (Musical Instrument) industry veteran and author Ritchie Fliegler, who has held senior positions at Marshall Amplification and Fender Musical Instruments, among others, and joined “tmb” as a partner five years ago, adds, “Companies like Fishman used to be the norm in the MI industry – scrappy, creative and run by founders who are players themselves. There are instruments in the lunchroom and guitars on desktops. This is the MI industry I love, and today is virtually gone. It’s an honor to work with these guys and to play a part in their continuing success. Oh, and the product? It’s a true revolution. Not surprisingly, though, when you consider that Fishman is the company that put acoustic sounds in Pete Townshend’s Strat, sonic “images” of studio mics in my J-45 acoustic, and batteries in bluegrass players’ 70-year-old Martins! They are a massively disruptive group.”
Chris DeMaria, director of marketing at Fishman, states, “For good reason, Fishman is synonymous with acoustic instruments. However, for this launch we needed players of all kinds to understand the technology-leadership role we have played… not just in acoustics, but with all instruments. We needed to do this without alienating the acoustic players who have embraced us as a market leader for over 30 years.Working with tmbpartners has re-energized our marketing and branding strategy. We’re delighted that they won an SCA Gold Award for a Fishman project.”
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium–sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a widerange of categories, from print and broadcast to emerging and social media.
“Winning a Summit Creative Award is a significant accomplishment in one‘s career. With vetted judges, tough judging criteria, blind judging processes and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, executive director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
This year’s SCA creative competition included competing companies from the following 24 countries: Australia, Austria, Brazil, Canada, Denmark, Germany, Hong Kong, Hungary, India, Japan, Malaysia, Mexico, New Zealand, Republic of Korea, Romania, Singapore, Slovakia, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom and the United States.
This year’s SIA panel of international judges included:
- Howard Alport, Principal, Brandimage – United States
- Ilan Geva, Professor/Creative Director, Ilan Geva and Friends – United States
- Fred Lebhart, President & CEO, efelle media – United States
- Jack Adamson, Senior Creative, Crackerjack – Canada
- Gautam Nath, Vice-President, Balmoral Multicultural Marketing – Canada
- Mark Kamachi, Creative Director, ADMAKI – Canada
- Luke Li, Art Director, 360i – United States
- Curtis Wolowich, Creative Director, Agency59 – Canada
- Augusto Correia, Integrated Creative Art Director, Artplan – Brazil
- Marcus Enstrom, Creative Director, FaPa Familjen Pangea Advertising – Sweden
- Josh Levine, Founder, CEO, Alexander Interactive – United States
- Parveen Panwar, CEO, PMI 5 Media – United States
- Marcelo Lopes, Principal, Marcelo Lopes Design – Brazil
- Michael Mrakovcic, Executive Creative Director, Interact – Australia
- Juan Pablo Valencia, Creative Director, Contrapunto/BBDO – Russia
- Floor Wijburg, COO, W&I Consultants – Sweden