Locally based Phat Scooters, a leader in recreational and commercial electric scooters, has added entertainment and media visionary Les Garland to its Advisory Board.
Garland joins Phat Scooters after a storied and illustrious career that began in Music radio and other facets of the Entertainment industry. A co-creator of MTV: Music Television, he played a major role in introducing the world to the 24-hour music channel before going on to co-found VH1. Garland was instrumental in developing the anthemic marketing hook “I Want My MTV,” credited as one of the most successful marketing campaigns ever.
Following his successful years with MTV, Garland went on to launch The Box Music Network, the world’s first interactive music channel, which ultimately was acquired by MTV Networks. In the ’90s, he became an executive in music icon Chris Blackwells’s Island Records and Palm Pictures companies before launching his AfterPlay Entertainment company, where he participated in the launch of the College Television Network (now MTVU). Garland produced the Pepsi multi-format radio/tv campaign and has contributed to brands including Barcardi International and Zumba Fitness. Alongside his commitment to Phat Scooters, Garland is connected at the hip with Jeremy Renner, strategizing the delivery of his music to the world under the Record Street umbrella.
“Working with Les is an incredible opportunity for Phat Scooters,” said Peter Johnson, founder and CEO of Phat Scooters. “His knowledge and success in all facets of business is invaluable and will help us develop long term strategic plans for the company, as well as reach new markets by combining our networks.”
Garland joins the existing Phat Scooters board and will advise Phat Scooters on strategic planning, innovation, and business development. With decades of transformative business development experience in media, branding, and entertainment, Garland will leverage his expertise to provide strategic guidance as Phat Scooters enters a new phase of growth.
“Now, more than ever, we’ve become highly conscious of the affect our actions have on the environment and earth. The electric Phat Scooter is not just fun to ride, it’s an innovative game-changer in how we move around leaving a zero to minimal carbon footprint” said Garland. “I see Phat Scooters as evolutionary instead of revolutionary in golf and in all sorts of family entertainment. It’s an honor to be working with a group of people who understand the true meaning of creativity, togetherness, and humanity.”
Since launching in summer 2017, Phat Scooters® has skyrocketed in popularity in the electric scooter market both commercially and as a personal lifestyle E-Cruiser. Headquartered in Tempe, Arizona, Phat Scooters has now expanded its product lineup to include its signature Phatty model, a Sport model, PHLEX model, a commercial HD, and Golf scooter, as well as a food delivery scooter. Phat Scooters has received rave reviews from PGA players, professional athletes, celebrities, and more. Whether it’s to run errands, meet up with friends, or hit a few rounds of golf, everyone has a blast cruising around on their electric Phat Scooters Product.