Warren Adelman, GoDaddy.com

It’s All in the Execution

from Warren Adelman

Innovators and entrepreneurs are a big part of what makes business thrive in any community. Here in the Valley, their tenacity, ingenuity and perseverance are making our community popular for start-ups and even for established corporations who are reinventing themselves or creating new products.

GoDaddy.com is fortunate to have an “inside look” at online entrepreneurs. As the world’s largest provider of Web hosting, domain name registrations and new SSL Certificates, we nurture online businesses of just about every kind you can imagine. We see how one person’s good idea can be transformed into a money-making company; how small businesses can thrive on the Internet and grow bigger, even as the economy struggles. We help power the Internet and help make the dreams of start-up companies come true. A business community that embraces and supports those dreams will provide a path of success. It’s a powerful message that demonstrates commitment to the Valley’s growth today, tomorrow and beyond.

In this issue of In Business Magazine, Brett Maxwell uncovers some secrets to the success of innovative businesspeople in our community who have strengthened, empowered and energized business in the Valley. He speaks with founders of companies filling unique, perhaps newly identified, niches and companies carving new space in established industries. Maxwell also addresses the power of the Valley as an incubator of small and mid-sized businesses’ efforts to take advantage of opportunities that make doing and growing business here an attractive prospect. We are home to some of the nation’s most innovative and entrepreneurial businesses, which is a great starting point to building our economy.

Businesses also strengthen the community by “giving back,” and many incorporate giving programs into their company culture in ways that reinforce the business’s brand as well. J. Rentilly explores the different ways companies contribute time, talent and resources, and the impact on the community and the business.

In the Focus feature, RaeAnne Marsh presents a view of the commercial real estate picture in Metro Phoenix that may be an eye-opener for businesses hoping to take advantage of the high vacancy rate in commercial leasehold property. This issue’s Trickle Up spotlights Jason Kaplan, president and CEO of Driver Provider, as Sue Kern-Fleischer shares how his drive for business created a fleet of chauffeured transportation. And Josh Dolin introduces the first of his three-part education series on social media with an overview on the importance of integrating social media into a company’s broader marketing strategy and tips on how to make those efforts more effective.

In Business Magazine continues to strive to inform and engage readers with pertinent and timely information to help build business in our community. I hope you find these stories inspiring.

Sincerely,

Warren Adelman
Chief Executive Officer
GoDaddy.com

As Go Daddy’s Chief Executive Officer, Adelman is responsible for Go Daddy’s day-to-day-operations. He also heads up the Governance and Policy Committee, which is dedicated to oversight of Go Daddy’s standards and practices. Adelman joined Go Daddy after numerous senior positions in the technology market, including vice president of strategic relations at Network Associates (now McAfee) and CEO of NeoPlanet, a customer interaction software company that was sold to Compaq. Adelman also sits on the Industry Advisory Board at Arizona State University’s College of Technology and Innovation, and previously served as a member of the ICANN Affirmation of Commitments Accountability and Transparency Review team.


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