Joel P. Martin, Ph.D., is the author of How To Be A Positively Powerful Person and Me Brand Awareness on personal branding. Dr. Martin has been featured on “The Today Show” and ABC’s “Sonoran Living” and in publications that include The New York Times, U.S. News & World Report, Black Enterprise, Arizona Informant and Essence.
Dr. Martin is president of Triad West Inc., a 20-plus-year-old firm headquartered in Scottsdale, Ariz. Through her company, Dr. Martin provides corporations with specialist support in executive coaching, leadership development, diversity and inclusion, team building, and transformational methodologies across three areas of business service: strategic implementation from problem solving concept, needs assessment, pilot program to launch; organization development; and corporate communications.
Affectionately called “the transformation generator,” Dr. Martin and the professionals who work with her are problem solvers who excel in areas critical to business growth and competitiveness. Her company has served corporations and organizations across the U.S. and in Malaysia, China, France, the United Kingdom, Latvia, and South Africa for Minister Nelson Mandela’s Reconciliation Team.
A firm believer in providing win-win connections for businesses and communities, she founded the Positively Powerful Woman Awards 12 years ago. Its mission is “to celebrate the accomplishments of women in ways that empower all people to live their dreams.” Thus far, more than 50 culturally diverse women have been honored for their marketing, media, technology, finance, corporate, philanthropic, education, religion and social justice leadership. The Awards has received the Stevie Award, the world’s premier business award.
Dr. Martin’s commitment also includes recognition for Business Leadership – East Valley NAACP, The Ohio State University Distinguished Achievement, YWCA Tribute to Leadership – Social Justice, ABHOW Corporate Governance, NAMD Entrepreneur of the Year, Greater Phoenix Black Chamber Community Advocate of the Year, FraserNet Phenomenal Woman and Faithpreneur Legacy Leadership Awards.
Previously, she was one of the first women to own and operate a full-service advertising agency. For this reason, she is featured in Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN, authored by Dr. Judy Foster Davis. She has earned an M.A. in psychology and a Ph.D. in communications, as well as admission to the Society of Wharton Fellows of the Wharton Business School.
Dr. Martin is a proud member of the African-American Woman Giving and Empowerment Circle, a community initiative of the Arizona Community Foundation. She is a founding member of the Coalition of Blacks Against Breast Cancer and member of the Tanner Chapel AME Church.
Born in New York City and raised in Toledo, Ohio, she resides in Scottsdale with her husband, Bob, a fine artist. They are the proud parents of their daughter, Cybel, an award-winning director of photography for feature films, commercials and television programs.
Company Name: Triad West Inc.
Main Office Address: 9616 E. Southwind Ln. Scottsdale, AZ 85262
Phone: (480) 221-5686
No. of Years with Firm: 25
Year Established Locally: 2000