Flooring retailer Lumber Liquidators, which opened a 6,239-square-foot store in Scottsdale this fall, finds the Metro Phoenix market is “one of the shining stars in performance” in its operations, according to Jim Davis, vice president of sales. The company has 280 stores, with locations in almost every state nationwide.
Since opening its first store in Phoenix — its 19th company-wide — ten years ago, Lumber Liquidators has expanded to five locations in Arizona, four of them in Metro Phoenix. Davis says the company is now seeing a lot of activity in the housing market, but also attributes the company’s market performance to its success in taking market share from big box and other flooring companies. Lumber Liquidators’ growth plan allowed for five to seven years to ramp up customer awareness, says Davis.
The company’s business model is a no-frills operation, with no middleman and with a sales staff who are not on commission but are focused on educating the customer. It began in 1993 when founder Tom Sullivan saw an opportunity to help other contractors liquidate excess wood they had purchased (hence the name), but Sullivan realized a niche in flooring and opened his first store in 1996.