The Purple Drug Guide, a unique drug research tool to help families dealing with pediatric cancer, combines detailed treatment information in a user-friendly format. The free mobile app offered by Scottsdale-based nonprofit The Purple Society also enables comparison of pricing information. “Knowledge is power, and this new app gives the family the ability to make educated decisions quickly and accurately about the treatments prescribed to their children,” says Anthony Conti, creator of the app, who co-founded The Purple Society with daughter Nitalia.
The nonprofit was born out of the struggles the Conti family experienced during Nitalia’s battle with and devastating loss to brain cancer. Nitalia wanted resources such as The Purple Drug Guide App to be free for those in need of the information.