Wild Horse Pass Motorsports Park Rebrands

inbusinessPHX.com

After record-breaking attendance and unrelenting commitment from the motorsports community last year, an iconic venue is getting a new name. With support from the Wild Horse Pass Development Authority and the Gila River Indian Community, the Wild Horse Pass Motorsports Park is now Firebird Motorsports Park. The news was announced live on the NHRA YouTube channel during the Performance Racing Industry show in Indianapolis. Along with the name change also comes a new logo. The facility will be led by track manager Casey Buckman and business administrator Connie Bopp, who combined bring more than 50 years of motorsports industry experience.

“As someone who grew up going to events at the facility when it was called Firebird, I am excited to be honoring the history of the past 40 years and look forward to adding to the legacy for years to come,” said Buckman.

The world-class facility offers three road course circuits, acres of pavement for autocross and skidpad use, ¼ mile NHRA Drag Strip, drag boat racing, off-road truck racing and more.

NHRA has announced its return to Firebird Motorsports Park for the 2024 season for the 39th annual NHRA Arizona Nationals on April 5 to 7, solidifying its continued history of NHRA drag racing at the track. Ticket renewals for the “Duel in the Desert” are available now to returning fans. The general public can purchase tickets on the NHRA website at NHRA.com beginning Dec. 11.

The Firebird Motorsports Park is excited to welcome events such as NHRA, Travis Pastrana’s Nitrocross Series, off road racing, sports car racing, car shows, drifting, team bracket racing, concerts, festivals and more. Radford Racing School will also host its Dodge Demon Drag Racing and other instructional-based racing classes at the facility.

After the outpouring of support from the racing industry and race fans last year, the Wild Horse Pass

Development Authority worked to reroute a freeway overpass that was supposed to go through the middle of the facility in order to keep it open.

Speak Your Mind

In Business Dailies

Sign up for a complimentary year of In Business Dailies with a bonus Digital Subscription of In Business Magazine delivered to your inbox each month!

  • Get the day’s Top Stories
  • Relevant In-depth Articles
  • Daily Offers
  • Coming Events