Business relationships are still dominated by a narrow perspective: trying to match products to customer needs and making deals. It’s a buyer-seller relationship built on a transactional mindset. There’s a better way — orchestrating growth — in which suppliers and customers collaborate to build strategies and grow together. The Triple Fit Strategy framework will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers’ success and can double account values in less than three years.
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn and Mehak Gandhi
$35
Harvard Business Review Press
Available 11/19/2024
240 pages
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