When eyelash extensions first hit the market, they were a very exclusive trend due to high prices and limited locations. Amazing Lash Studio has been filling a gap in the industry by making the service available to the masses with its more accessible price point.
Since the pandemic started, Amazing Lash Studio is seeing an increase in new client trials, with new members converting at 50% which is considerably higher than before COVID-19 began impacting the U.S. in March.
While eyelash extensions having been growing in popularity for women of all ages — from millennials to baby boomers — Zoom video calls and mandated face masks since the emergence of COVID-19 have shifted the focus of beauty to the eyes, making lash extensions even more in demand.
Amazing Lash Studio was founded in 2010 when the first studio opened in Houston, Texas. The national beauty brand is expanding in the Phoenix-area market; Amazing Lash Studio, headquartered in Scottsdale, has 14 Valley-wide locations, just opened a new location in Central Phoenix and Mesa Shores, and will be opening a new studio in Goodyear by the end of the year. Furthermore, in May, seven corporately-owned Arizona Amazing Lash Studio locations were acquired by a local multi-unit investor.
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