Scottsdale’s Grimaldi’s Pizzeria Expands New Franchise in Alabama   


Grimaldi’s Pizzeria, the award-winning New York-style pizzeria, announces the awarding of a domestic, multi-unit franchisee agreement to Power Brands Hospitality Group (“PBHG”). PBHG will open its first franchised Grimaldi’s location in Huntsville, AL, in late 2021, with an additional Birmingham, AL, location opening shortly thereafter. Offering world-famous, coal-fired, brick-oven pizza, Grimaldi’s currently operates 41 company-owned restaurants throughout the United States, in addition to offering domestic and international franchise opportunities to qualified candidates.

“Grimaldi’s is well known as a top-quality pizza brand with more than 100 years of pizza-making history, and Power Brands Hospitality Group is the perfect franchisee to bring our New York-style pizza to Alabama,” said Grimaldi’s Pizzeria CEO Joseph Ciolli. “Our long-standing reputation for quality food and superior guest experience makes our concept a perfect fit with Power Brands Hospitality Group’s experience, knowledge, and success in developing a national brand in their core markets. Together, we’re looking forward to creating lifelong Grimaldi’s fans.”

Grimaldi’s Pizzeria earns its outstanding culinary reputation from its hand-crafted pizzas, calzones, antipasti, and a variety of delicious salads and house-made desserts, including its legendary cheesecakes. Always a place to celebrate, Grimaldi’s Pizzeria features a full bar offering specialty cocktails, craft beers and a robust wine list, including its own signature “Mille Gradi” Rosso Toscano Sangiovese Red and Pinot Grigio, specially produced in Tuscany, Italy.

“Grimaldi’s is one of the world’s most iconic New York-style pizzerias and we are thrilled to bring the accomplished brand to Huntsville, AL and Birmingham, AL in the near future” said Kumar Patel, Managing Partner at PBHG. “Grimaldi’s has a focus on providing guests with a superior dining experience that fits seamlessly within our existing portfolio of restaurants and we are excited that we reached this important milestone with all of our partners, employees, and stakeholders.”

In addition to domestic franchise expansion, Grimaldi’s is expanding its international footprint with franchisee Tablez Food Company, which will open five Grimaldi’s restaurants in the United Arab Emirates. The first and second locations are scheduled to open in Abu Dhabi and Dubai later this year.

Scottsdale-based Grimaldi’s Pizzeria serves traditional coal fired brick-oven pizza using pizza-making traditions originating in Brooklyn over 100 years ago.  Using only the freshest ingredients, pizzas are prepared in the brand’s signature coal fired brick ovens, which deliver an authentic taste that cannot be achieved with gas, convection, or wood burning ovens.  The intense heat of the ovens evenly bakes the pizzas to create Grimaldi’s famous crispy and smoky thin crust that Zagat has voted best pizza year after year. Its family-friendly, casual yet upscale, New York-themed restaurants have become a favorite destination in every community in which it serves.  It is Grimaldi’s passion for pizza that has made it a “must eat” for pizza lovers everywhere.

Power Brands Hospitality Group (“PBHG”) was founded in 1991 in North Alabama and has been a leading owner and operator of multiple restaurant brands including Five Guys, Nothing Bundt Cakes, Super Chix, and Urban Cookhouse. PBHG has now grown to over 30 restaurants and spas, and multiple hotel investments spread throughout the Southeast U.S. The family-owned business makes it a priority to create great locations and facilities, so each unit operates at its maximum potential to satisfy customers’ demands and exceed quality expectations in the products and services each brand offers.

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