8AM Golf, a holding company of premium golf-related brands, announced the sale of top golf GPS app GolfLogix to Revelyst, Inc., parent company of Foresight Sports and Bushnell Golf, the industry leaders in the design of golf launch monitors, simulators and high-performance range finders.
Founded in May 1999, GolfLogix was the first company to introduce handheld GPS to the golf industry and holds a U.S. patent for its unique GPS and Internet-based club tracking application. 8AM Golf acquired GolfLogix in 2014 and has carefully managed its growth as it became the most downloaded app in golf. To date, more than seven million golfers have downloaded the GolfLogix app to smartphones and watches worldwide. GolfLogix has now mapped more than 40,000 courses worldwide and is home to the largest and most up-to-date golf course database in existence. GolfLogix’s software also manages scorekeeping and stat tracking, uploading the information to an online clubhouse community where golfers can interact and compete with millions of other players worldwide.
“I created 8AM Golf to provide a platform that allows high-quality golf-related companies to grow and prosper,” Howard Milstein, founder and Chairman of 8AM Golf, said. “Our goal is to nurture brands that help enhance both the game and the golfing life. We have been proud to shepherd Golflogix as it has strengthened its role as a leader in golf-related GPS technology. 8AM Golf is about creating opportunities, and we believe this transaction will foster further opportunity for GolfLogix and its groundbreaking technology.”
“GolfLogix has been a valuable member of the 8AM Golf family since 2014, and our investment in technology, coverage and reach has helped propel our app to the leadership position it holds today,” said Hoyt McGarity, CEO and President of 8AM Golf. “8AM Golf is an innovative and constantly evolving company, and we pride ourselves on maximizing the value of each of the companies in our portfolio. This latest deal fits in perfectly with our mission.”
Revelyst’s Precision Sports Technology platform already includes well-known brands Foresight Sports, Bushnell Golf and PinSeeker. The acquisition of GolfLogix further expands their product ecosystem and increases the company’s software capabilities and on-course presence.
Trey Marucci, Chief Strategy Officer at 8AM Golf, said: “Over the past several years, GolfLogix has grown into a category leader that’s respected across the industry, and we’re proud of the role we played in that success. When we were presented with an opportunity that recognized the strength of the business and offered a compelling path forward, we felt it was the right time to pass the baton. GolfLogix is an incredibly strong fit with Foresight/Bushnell, and we’re excited to see how the combined capabilities unlock even greater potential in the years ahead.”
