Gawley Plastic Surgery, a premier Scottsdale plastic surgery practice founded in 2006 by renowned, board-certified plastic surgeon, Dr. Bryan Gawley, announced its transformational rebrand to MD Plastic Surgery. The new name and branding aligns with sister company, MDSkin Lounge, an award-winning medical spa with three locations founded by Dr. Gawley.
The rebrand reflects the practice’s commitment to providing a seamless and elevated experience across all services, uniting surgical and medical aesthetics under one cohesive identity. MD Plastic Surgery is led by Dr. Gawley and Dr. Jennifer Geoghegan, who bring a combined 40 years of experience to the practice. Since its inception in 2006, the practice has served more than 10,000 patients.
“We are linking MDSkin with MD Plastic Surgery in name, culture, and brand experience, which is where our magic truly begins,” said Dr. Gawley. “This evolution will enhance patient care and create deeper connections within our community.”
The rebrand also serves as the launch of the practice’s three trademarked signature procedures, GRestore™, GEnhance™, and GSculpt™. GRestore™, a proprietary facial rejuvenation procedure crafted by Dr. Gawley, blends the latest advancements in SMAS reshaping, deep plane lifting, and precision facial fat grafting. GEnhance™ is a trademarked breast augmentation procedure developed by Dr. Gawley and exclusively available at MD Plastic Surgery. GSculpt™, an innovative body contouring solution developed by Dr. Geoghegan, combines the transformational power of a tummy tuck with the comprehensive refinement of 360 liposuction. Dr. Gawley and Dr. Geoghegan’s meticulous approach and attention to detail ensure that each patient receives the highest level of care and achieves results that are both natural-looking and transformative.
MD Plastic Surgery also introduces the Pyramid of Rejuvenation, a guiding framework created by Dr. Gawley to support patients on their journey to a rejuvenated, confident self. This philosophy, developed and refined over years of practice, outlines the essential steps to achieving noticeable, natural results and has successfully helped thousands of patients. The pyramid serves as a roadmap, ensuring that each patient’s path is thoughtfully structured and personalized for optimal results.
Dr. Gawley has been transforming lives since 2006 with his innovative techniques and patient-centered approach. His dedication to excellence, coupled with his focus on delivering natural-looking results, has made him a trusted name in aesthetic and reconstructive surgery. In addition to leading MD Plastic Surgery, Dr. Gawley also is the visionary behind the MDSkin medical spas, where advanced skincare and aesthetic treatments are provided. Founded in Scottsdale in 2016, MDSkin has expanded to include two Valley locations and one location in Park City.
Dr. Geoghegan is a highly respected board-certified plastic and reconstructive surgeon with more than 16 years of experience, primarily serving patients in the Scottsdale and Phoenix areas. Specializing in cosmetic and reconstructive procedures of the breast and body, Dr. Geoghegan is recognized for her innovative techniques. She specializes in mommy makeovers, tummy tucks, liposuction, liposculpture, and body lifts following massive weight loss. Her extensive experience includes working with some of the most advanced medical technologies to provide exceptional patient care. Dr. Geoghegan prides herself on approaching each patient individually to find the right procedure to give the best result with minimal risk. She is particularly celebrated for her ability to achieve natural-looking results while prioritizing patient comfort and satisfaction.
