JETSET Pilates, the fast-growing modern Reformer Pilates franchise offering premium, full-body workouts, is seeking single and multi-unit franchise partners across the Greater Phoenix area as the brand looks to add 9 to 12 studios throughout the Valley’s most affluent and fast-growing communities.
Home to nearly 4.7 million residents, according to U.S. Census Bureau, Maricopa County offers concentrated pockets of affluence and growth that make it a natural next market for the Reformer Pilates brand. JETSET is focused on expanding its footprint in Scottsdale, Paradise Valley, Arcadia and North Phoenix, along with key surrounding suburbs, where strong household incomes, attractive residential and retail corridors and established lifestyle centers create ideal conditions for a premium studio.
Climate is also a driving factor. Phoenix logged a record 70 days at or above 110 degrees in 2024, and the summer heat that pushes residents indoors makes climate-controlled, instructor-led fitness a dependable year-round routine rather than a seasonal one.
“Phoenix residents don’t put their wellness on pause when the temperature climbs. They look for a space that keeps them moving,” said Tamara Galinsky, founder and brand president of JETSET Pilates. “Our studios give them a cool, beautifully designed environment with expert instructors and a workout that delivers results every month of the year.”
JETSET’s target consumer is already well represented across the Valley. In fact, JETSET is currently preparing to open its first Arizona studio in Scottsdale’s McCormick Ranch neighborhood. The studio, located at 7001 N. Scottsdale Road, Suite E-191, is set to open in February. This studio will also give prospective franchise partners a first-hand look at the JETSET experience in their own market.
The region’s young professionals, active adults and higher-income households prioritize fitness, wellness and premium lifestyle experiences. The area’s established boutique fitness culture has built steady demand for specialized, instructor-led classes. That combination supports JETSET’s recurring membership model and gives franchisees a ready-made audience from day one.
“Greater Phoenix checks every box we look for when we evaluate a market, including affluent neighborhoods, a health-conscious consumer and strong retail real estate to build in,” said Bert Albertse, CEO of JETSET Pilates. “We’re looking for driven, community-minded operators who want to own multiple studios and grow within a brand that’s scaling as quickly as we are. For the right partners, this is a chance to establish JETSET across one of the most dynamic markets in the country.”
