“This investment enables us to truly broaden our mission to help well-being through more accessible, real food,” said Christine Barone, CEO of True Food Kitchen. “This capital will unlock a tremendous amount of potential for our future, allowing us to expand our footprint, launch smaller formats, and ultimately allow more people across the country to experience great tasting food that is truly good for you.”
Current healthy dining options do not provide what most customers are looking for and True Food Kitchen is on a mission to fill this gap. The brand believes guests should have the option to choose crave-worthy favorites, health-forward items and everything in between – without sacrificing taste or nutrition. True Food Kitchen also believes guests should be able to dine with the same exceptional, uncompromising standards of nutrition, taste and experience no matter when, where or how they decide to enjoy it.
“True Food Kitchen is in a category of its own, with a mission perfectly aligned with HumanCo to help people live a healthier life through epic food experiences,” explained Jason H. Karp, Founder and CEO of HumanCo. “It’s an amazing, uniquely mission-driven brand that’s authentic, accessible and unwavering at a time when a lot of health and wellness is not. While many companies are engineering man-made and synthetic products, True Food Kitchen looks to nature and farms for all of its food – and we believe this is how we can all build a better, more sustainable food system. Most of all, we love that it’s not just healthy food, but also delicious, craveable food with fresh and intriguing options using only the best real food ingredients.”
“Manna Tree is committed to improving human health through nutrition and found True Food Kitchen as a partner dedicated to that same mission,” added Manna Tree Co-Founder and President Brent Drever. “We’re looking forward to working closely with their management team and leveraging our expertise to help True Food Kitchen bring its revolutionary ‘better food for better living’ concept to a much wider audience.”
HumanCo and Manna Tree bring deep experience with brands that promote healthier living, and together they will help guide True Food Kitchen through its next phase of profitable growth. Both investor groups have had unforgettable personal experiences with True Food Kitchen, leading to their interest in getting involved with the brand. They recognized that eating at True Food Kitchen is a unique experience where the food is fresh and backed by science, the seasonal ingredients are consciously sourced, the full bar offers handcrafted cocktails with organic spirits and freshly pressed juices, and the staff is educated to inform guests thoughtfully on any dietary preferences. HumanCo and Manna Tree join other True Food investors including Centerbridge Partners, Oprah Winfrey, Lion Capital, Dr. Andrew Weil and Howard Schultz.
“Bringing people together over a delicious meal that makes you feel good has always been a passion of mine. It’s what made me want to be part of True Food Kitchen originally,” said Oprah Winfrey. “I am excited to continue to support the brand in expanding their mission to bring seasonal, delicious and nutritious food to more people.”
Bank of America Securities advised True Food Kitchen on the transaction.
Founded in Phoenix in 2008, True Food Kitchen is a restaurant and lifestyle brand inspired by the philosophy that food should make you feel better, not worse, and that great tasting food and thoughtfully crafted beverages can serve as the foundation for a life well lived. The brand is driven by a passionate collective of accomplished chefs, visionary restaurateurs and a renowned doctor of integrative medicine, who believe delicious dining and conscious nutrition can go hand in hand without sacrificing flavor, creativity or indulgence. True Food Kitchen’s seasonal menu is guided by the principles of Dr. Andrew Weil’s anti-inflammatory food pyramid.
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