The popular EMS-franchise OHM Fitness announced the opening of its third Arizona location. The new studio is slated to open in early August and will take over the former 2,800-square-foot Eat the Frog Fitness studio located in Desert Ridge Marketplace on Tatum Boulevard. OHM Fitness co-founder Doug Payne will collaborate with the former members of Eat the Frog to demonstrate the true potential of fitness and introduce the community to new technology and a Fitness 2.0 mindset.
“Desert Ridge presents a promising opportunity for our next OHM Fitness location,” said Payne. “This is a community known for its affinity toward wellness and related concepts. We look forward to inspiring and transforming the fitness experience for everyone involved, offering fresh perspectives and innovative approaches in Desert Ridge.”
Having gained valuable experience through their involvement with Orangetheory Fitness, Massage Envy, European Wax Center and now OHM Fitness, Payne and his co-founders, Eric Hannam and Steve Belknap possess a keen understanding of market dynamics.
The partners opened the first OHM Fitness studio in August 2022 in Scottsdale near McDowell Mountain, and established its headquarters down the road. OHM Fitness’ second Arizona location is also slated to open this August in Gilbert at the new Cooley Station mixed-use lifestyle center. Since its opening, the company has sold the rights to nine territories totaling more than 275 future studios. Territories in development now include Arizona, San Diego, South Florida, New Jersey, Washington D.C, Colorado, Kansas, Missouri, North Carolina, and Texas.
Former Bachelorette and Bachelor in Paradise contestant, Demar Jackson, better known as DJ, will join the OHM Fitness team as one of the first trainers at the Desert Ridge location. His long history in the wellness and fitness industry, paired with his large brand following, will make him a great addition to the OHM Fitness family.
“OHM Fitness is transforming the fitness scene with its unique group fitness approach and I’m honored to be a part of this team,” said DJ. ”Health and wellness has always been important to me and I love being able to bring high energy and a motivational atmosphere to my clients.”
OHM Fitness is a special first-to-market franchise opportunity for entrepreneurs and experienced franchise industry professionals who are eager to capture their share in the $96 billion dollar fitness industry. The initial franchise fee is $39,000 and the total estimated initial investment ranges from $337,500 to $612,700.
Speak Your Mind
You must be logged in to post a comment.