Columbia Care Inc., one of the largest and most experienced cultivators, manufacturers and providers of cannabis products in the U.S. is celebrating the expanded launch of Classix, a heritage California product brand, that is now available in five additional markets – Arizona, Delaware, Illinois, Massachusetts and New Jersey.
“Classix is a timeless lifestyle brand that has built an incredible following in California. As the newest member of our national brand portfolio, we are so excited to bring another reliable, high-quality product to more of our markets across the country,” said Jesse Channon, Chief Growth Officer of Columbia Care. “The Classix brand was built to be fun, light-hearted and pay homage to the musical moments that build community around cannabis, and ultimately brought to life with unique and eye-catching packaging. It’s a fantastic addition to our house of brands as we continue to expand our product brands across our national platform through our vertically integrated footprint that spans 18 markets.”
“Our strategic national footprint allows us, operationally, to back all of our brands with the consistency and quality our medical and adult use customers have come to expect, and which keeps them coming back,” Channon continued. “We have established the necessary supply chain infrastructure to enable the biggest single-day flower brand launch across multiple markets by any multi-state operator to date. We are incredibly proud of our team for orchestrating this monumental achievement in the industry. This is direct evidence of Columbia Care executing on our strategy to build true national brands across our portfolio.”
Classix is now available in all five new markets with 3.5g whole flower and a five-pack of pre-rolls, with plans to launch across additional markets in 2022 with a wider variety of products. Classix is now part of a growing portfolio of brands, including Seed & Strain and Triple Seven, that are at the intersection of the medical and adult markets and are thoughtfully designed for a spectrum of patients and consumers to meet their cannabis needs. Classix was developed by Project Cannabis, which Columbia Care acquired in late 2020.
Classix products are now available at Columbia Care dispensaries in six markets, including Cannabist, as well as via a number of third party partners through the Company’s wholesale channel.
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 18 U.S. jurisdictions and the EU. Columbia Care operates 130 facilities including 99 dispensaries and 31 cultivation and manufacturing facilities, including those under development. Columbia Care is one of the original providers of medical cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the company launched Cannabist, its new retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, gLeaf, Classix, Press, Amber and Platinum Label CBD.
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