New Sales Process Simplifies Homebuying Process, Sets Proper Expectations

Fulton Homes launches ‘No Waiting, No Lottery’ campaign to counter resale bidding wars

Fulton Homes

Fulton Homes, Arizona’s largest family-owned and -operated homebuilder, has announced a new sales process, implemented to ease the burden that potential homebuyers face. “No Waiting, No Lottery,” emphasizes simplification, allowing families to circumvent bidding wars, waiting lists and lottery systems to secure a new home. 

“We realized the current market conditions, and wanted to remove pain points in a competitive real estate market,” said Doug Fulton, CEO of Fulton Homes. “In ‘No Waiting, No Lottery,’ earnest money serves as a deposit to start the process of owning a brand new home.”

Arizona and Phoenix are experiencing a seller’s market, which is characterized by low inventory of available homes, escalating values and multiple offers on newly built homes in short order, which means potential buyers have minimal leverage in the process. These market conditions serve as a catalyst to institute homebuilder tactics of lotteries or random selection systems to sell limited amounts of new homes or lots. Fulton Homes’ process is, essentially, the “first come, first served” approach that lets homebuyers know immediately where they stand – in all Fulton Homes communities – whether quick move in, move in ready or new builds.

“‘No Waiting, No Lottery’ is a commitment to certainty in a time of flux,” added Fulton. “Our market is unique: We have a flow of families moving in from out of state, limiting their time to participate in bidding wars. We also have more people than ever working from home, so our new home plans feature a renewed emphasis on working from home, including dual offices.”

Founded in 1975, Fulton Homes is the largest privately owned and family-operated builder in Arizona. Known for its legendary Fulton quality, Fulton Homes has built more than 30,000 high quality single-family homes over the past 40 years in the Phoenix area. Fulton Homes is headquartered at 9140 S. Kyrene Road in Tempe, Arizona.

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