Discover Strength, the strength training concept built on the principle that “busy people don’t have time to waste on exercise that doesn’t work,” has announced a new location opening in Gilbert, AZ. The new studio’s doors will open May 6, with a grand opening celebratory event scheduled for May 29. This is the second studio in Arizona, with two more locations to follow. The new studio promises personalized and small-group strength training sessions and uses exercise science to redefine consumers’ workout experience. The brand delivers 30-minute strength training workouts, twice per week with personalized attention from exercise physiologists who stay up-to-date on all the latest research in strength training.
Spearheading this exciting venture is franchise partner, Melanie Barnes. After being a Discover Strength client herself and falling in love with the workouts at the brand location in Minnesota, Barnes decided to make the jump into entrepreneurship by opening her own studio. She recognized the brand’s deep understanding of health and wellness, and was compelled to start her own location and expand the brand’s presence in Arizona. Barnes was drawn to Discover Strength not just because of her own experience, but also by the individualized attention its certified trainers provide each and every guest. As a woman owner in the strength training industry, Barnes is enthusiastic about creating her own entrepreneurial path, while having the proven success of Discover Strength to support her.
“Discover Strength is truly a concept I believe in, offering a genuine opportunity for people to lead healthier lives,” said Barnes. “We are so excited to bring this incredible franchise to the community, and I look forward to helping people with busy lifestyles, who care about their long-term health, to get the most effective workout experience for their money.”
Barnes resided in Minnesota, where the brand is headquartered, for seven years before relocating to Arizona. Prior to starting this venture with Discover Strength, Barnes worked a corporate job as a sourcing manager at a Fortune 50 company. Now, as a resident of Arizona, Barnes wants her new business to benefit the local Gilbert community, and truly help clients live healthier, longer and more productive lives through strength training. The grand opening event is poised to be a huge success, featuring a ribbon-cutting at 1 p.m. and a grand opening event with live fitness demonstrations, appetizers and giveaways from 5 – 7 p.m.
“After leaving my corporate job I wanted to find a career that was able to help those around me,” said Barnes. “Throughout my experience with Discover Strength, I’ve seen first-hand the company vision of providing world class, evidence based workouts that ultimately have statistically significant positive impacts on client’s health. The brand is important to me and I am excited for the Gilbert community to fall in love with Discover Strength the same way I have. Our goal is to be the best part of our client’s day.”
Founded in 2006, Discover Strength is a Minnesota-based strength training studio built on the principle that busy people don’t have time to waste on exercise that doesn’t work. Discover Strength delivers 30-minute strength training workouts, twice per week with exercise physiologists.
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