Christie Kerner believes there is one item that most women won’t go a day without: mascara. She founded My Little Mascara Club in 2019 with a mission is to help women feel better about themselves and life. “We do that by creating awesome mascara and happy moments,” Kerner says.
“As a blonde, I have had a lifelong love of mascara. I found it hard to believe that we should still have to put up with mascara that smudges, clumps and contains toxic ingredients. I saw strange and scary-looking brushes as the primary innovation coming out or mascara, not a better formula.”
Seeing mascara treated, generally, as an afterthought to a full cosmetic line, Kerner decided to specialize in this one cosmetic by studying both the formula and the components to create a mascara that not only stays put but is also easier to apply and create a fuller lash look. “So,” says Kerner, “I enlisted bunches of cosmetic scientists from all around the world and spent over a year developing the perfect mascara.” With a line that offers vegan and cruelty-free products made more than 90% with natural ingredients, Kerner says also, “A big part of our secret is the smaller size of our bottle and the perfect curve of our wand.“
March 2020 was the company’s public launch, which was “not a great time in this world,” Kerner wryly observes. She found communication and buying patterns to be very different from previous years. “Although I’ve been an innovator and business builder for most of my career, it’s like the rule book was thrown out and we had to rediscover how to grow.” She credits Local First Arizona and Jamie’s Local Love for their support.
“At the heart of this company is an obsession with helping others feel more happiness in life,” says Kerner. “I started the study of emotional intelligence early in life, and learning to understand how the human mind works has been my single greatest tool.”
