Lucid Motors Opens New York City Flagship Studio. Will Phoenix Get One?

Officially open to the public on Saturday, June 26, the Lucid Studio at 2 Ninth Avenue will increase foot traffic in an already flourishing Meatpacking District.¹ It adds to the growing resurgence of the nation’s most populous city, as consumers hungry for new experiences take advantage of New York State’s recent retail reopening guidance. In fact, with Manhattan’s expected job growth, area retail may be looking at a momentous surge not seen since 2009, when retail employment growth in NYC averaged 19.7% year over year.²

“Opening a Lucid Studio in New York, one of the most vibrant cities in the world, allows us to demonstrate how Lucid Air and its groundbreaking technology perfectly complement the fast pace and refined taste of the Big Apple,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “It’s also the perfect time to open our first Lucid Studio in New York, as we will add significantly to a city that is returning to form in delivering the world’s greatest experiences to residents and travelers alike.”

The Lucid design team worked with world-renowned architecture firm Marmol-Radziner to translate the company’s post-luxury design aesthetic into a welcoming physical environment where customers can review options for the full Lucid Air lineup of luxury, high-performance EVs. This includes the Lucid Air Pure, a very well-equipped model available from $77,400 ($69,900 with available federal tax credit), through the Lucid Air Touring, which starts at $95,000 ($87,500 with available federal tax), and the Lucid Air Grand Touring, starting at $139,000 ($131,500 with available federal tax credit). The entire lineup features available horsepower levels up to 1080 hp, quarter-mile times as low as 9.9 seconds, and versions offering up to 500+ miles of projected range on a single charge, making Lucid Air the new standard for electric vehicle performance and efficiency.

Studio Experience
Every Lucid Studio offers a digitally oriented luxury experience tailored to each customer’s preferences, whether they visit in-person, make inquiries entirely online, or combine the two. Lucid’s New York Studio allows customers to experience the brand and obtain information about its products in a location that underscores the company’s unique design aesthetic.

Exploring a Lucid Studio, visitors will get a vision of how the company draws inspiration from the beauty, innovation, and diversity of its home state of California and Arizona. Lucid Studios augment the physical experience of seeing and touching a Lucid Air³ with an elevated digital experience. Using a 4K VR configurator, Lucid’s Virtual Reality Experience combines the physical and virtual worlds to showcase seamless personalization of everything from interior finishes and materials to exterior color.

Virtual Experience
Mirroring the luxury one-to-one Studio experience online for those who prefer shopping from home, customers can take advantage of “Lucid Studio Live,” a cloud-based configuration solution powered by ZeroLight’s Concierge product. From the comfort of their own homes, customers can virtually interact with a car while a Lucid representative guides them through key features and configuration options.

Future Studios & Service Centers
The Manhattan Lucid Studio becomes the first to open in the northeastern United States and the eighth Lucid Studio opened in the last year. The Studio is located at 2 Ninth Ave., Manhattan, and is the newest of 11 more set to open throughout North America by the end of 2021. Other locations will include Chicago, San Francisco, Phoenix, Long Island, Boston, Vancouver, San Diego, and the D.C. Metro for an expected total of 20 studio and service locations this year.