Husband & Wife Team Bring Successful L.A. Massage Concept to Arizona

The NOW Massage

The NOW Massage, a growing franchise disrupting the wellness space with high quality, affordable massage services, is set to open its first Arizona location in Scottsdale this December.

The NOW Massage boutique, located at 15435 North Scottsdale Road, will be owned and operated by Scottsdale residents Nick and Tricia Karabas, who aim to provide a welcoming, self-care oasis for desert dwellers.

“The NOW boutique is the perfect destination for locals and visitors alike who are seeking a space to recharge their mind, body and spirit. All of the natural elements that go into the boutique are perfectly aligned with the vibe of the Sonoran Desert and Scottsdale lifestyle,” said Tricia Karabas.

Upon moving to Arizona with her husband Nick, Tricia embarked on a new entrepreneurial path by leaving her career in pharmaceuticals to focus on finding a business opportunity that would align with her passion for physical and mental wellbeing, while earning her yoga instructor certification. As avid travelers, the couple spent time vacationing in Southern California, where they visited The NOW and became familiar with its unique offerings. The couple was drawn to the holistic business approach along with the aesthetic of The NOW, and the idea that self-care is a necessity and not a luxury.

“As we prepare to open Arizona’s first location of The NOW, we look forward to the opportunity of opening more boutiques across Phoenix. We see first-hand the need for a space within our community to unwind after the stresses of a work day, or time spent hiking, running or biking in our great city,” said Nick Karabas, co-owner of The NOW Scottsdale and a seasoned financial advisor.

The NOW has reimagined the neighborhood spa experience with high quality massages and custom enhancements for optimum healing. The boutique’s beachside inspired aesthetic features natural materials and is heightened by the signature scent of their calming Jasmine Coconut candles. Massage therapists receive advanced training on The NOW’s custom menu that go far beyond the traditional modalities, and are designed specifically for stress relief, relaxation and muscle recovery. The branded product line will be available at the Scottsdale boutique for guests who want to bring a piece of The NOW lifestyle home with them.

The NOW Massage offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has developed its own line of natural products to relax, recover and restore your mind and body at home. The collection includes Nourish, Scent and Room by The NOW. With steady expansion and bi-coastal boutique openings on the horizon, The NOW will be opening 55 locations in 17 cities including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, Houston, Las Vegas, Nashville, and Raleigh.

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