Hip Boutique Hotel Brand ‘Aiden by Best Western’ Continues Global Expansion in Scottsdale

Rick McCartney

Best Western® Hotels & Resorts today announced the opening of its newest Aiden hotel in Scottsdale, Arizona, offering travelers access to the pinnacle of boutique, resort and upscale lodging. A trendy boutique hotel with an urban, modern and sophisticated theme, Aiden @ Scottsdale North’s refreshing style is infused with unique elements that capture the city’s charisma and flair, providing an “only here” guest experience.

“Today’s travelers are not yesterday’s travelers. They seek a hotel with a pulse, and I believe our Aiden in Scottsdale hit the bullseye,” said Brad LeBlanc, Senior Vice President and Chief Development Officer.  “Each Aiden hotel is uniquely customized to reflect the owner’s dream of what modern lodging should look like. The hotel owner and President and CEO of HD Hospitality, Nirav Patel, and his designers brought that vision to life when they transformed this hotel into a place to be seen, where guests can truly enjoy the energy of Scottsdale. Just like Aiden hotels across Asia, Europe and the U.S., this property is a one-of-a-kind charm.”

Aiden invites creative travelers and mobile workers to indulge in a standout boutique experience. Combining refined style with local charm, each reimagined location is as distinctive as its neighborhood, creating an atmosphere full of surprises and authentic details – placing guests at the center of local adventures. Designed with today’s traveler in mind, each hotel boasts a multi-functional public area to bring together the best of work and play. Featuring sophisticated and sleek guestrooms, the Aiden look is complete with playful color palates and lush fabrics.

Aiden @ Scottsdale North offers a truly unique experience that is synonymous with the Aiden brand. Complete with 164 rooms and premium poolside suites with private patios, the hotel is designed to help travelers capitalize on all that the sunny desert town has to offer. Custom artwork throughout the hotel represents the best of Arizona, encouraging guests to get out and explore the local area with a roadmap of sites to see. Those looking to indulge in the sunshine can relax in a private cabana at the outdoor pool and hot tub deck, or “saddle up” to the indoor-outdoor bar, Duke’s, for a bite to eat and drink while striking a pose on the custom saddle stools for an Instagram-worthy moment. In true Aiden-style, the hotel’s team of staff is available 24/7 to provide guests with customized service and area recommendations to personalize guests’ visit to Scottsdale.

Work and play can live together at Aiden @ Scottsdale North, where leisure and business amenities perfectly intersect to maximize productivity. From in-room and cozy lobby workspaces to an on-site Starbucks store and a 24-hour touchless coffee machine, guests will have everything they need to stay connected and energized during their stay. The hotel also offers breakfast on-site; a 24-hour lobby suite shop with meals, snacks and sundries; a state-of-the-art fitness center with an aqua massage bed; and a digital concierge in the lobby for ultimate convenience.

“We are so excited to debut our Aiden in Scottsdale and reveal our version of modern, chic and boutique to this city,” said David Crum, General Manager, Aiden @ Scottsdale North. “Aiden delivers a unique boutique experience for guests and locals alike, all at an affordable price. Whether you’re seeking the peace and serenity of the Southwest or are looking for a vibrant hub to explore Scottsdale, our team is ready to welcome you to Aiden @ Scottsdale North.”

The hotel is conveniently located near Old Town Scottsdale and also offers easy access to neighboring Phoenix. Guests can enjoy a variety of nearby restaurants, bars, shopping, entertainment and tourist destinations, including popular attractions like WestWorld, Talking Stick Casino, Odysea Aquarium, Butterfly Wonderland, Big Surf Waterpark and TPC Scottsdale. Those looking to experience the natural beauty of Arizona will enjoy exploring the area’s hundreds of miles of public bike paths and hiking, riding and horse trails. Aiden @ Scottsdale North offers the best of Arizona for every type of traveler, with easy access to endless entertainment options.

Reservations for Aiden @ Scottsdale North may be made by calling the hotel directly at (800) 528-1234 or by calling Best Western’s 24-hour, toll-free reservations number 800-WESTERN. Reservations are also available at BestWestern.com.

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit , www.bestwesterndevelopers.comwww.worldhotels.com and www.surestay.com.

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