High-Performance Brands Announce New Alliance

Bondurant School of High Performance Driving

Bondurant High Performance Driving School today announced a historic promotional agreement with PepsiCo designed to put their iconic beverages into the fast lane with the auto enthusiasts who attend Bondurant driver training programs. This is the first time that Bondurant has entered into such an encompassing agreement with an international beverage company.

“Over the last 50 years, Bondurant has aligned with some of the world’s most popular and trusted brands,” said Mike Kessler, Director of Sales and Business Development at the Bondurant school. “We’re honored to continue that legacy as we welcome PepsiCo to the Bondurant family. Our companies share a common passion to exceed customer expectations at every turn and win big in the marketplace. PepsiCo has long been part of the motor sports scene through various racing sponsorships. Their products perfectly align with our high-performance lifestyle that everyone at Bondurant, and our students, embrace.”

Under the agreement, PepsiCo will be the exclusive supplier for onsite beverage products at Bondurant and participate in supporting Bondurant’s charitable initiatives. Bondurant will provide driver safety training courses for select Pepsi employees, design a Pepsi-branded Dodge Hellcat Demon for display at promotional events and feature Pepsi signage throughout the track and facility.

PepsiCo will install energy efficient vending machines and state-of-the-art glass-front coolers at the school. An assortment of Pepsi beverages, including Rockstar, Muscle Milk, Bang Energy, Naked Juice, Kevita, Starbucks and Lipton products, will be sold onsite, available to students as part of every course enrollment and be the school’s beverage of choice for catering private parties and corporate events.

“Having supported championship race teams for many years, we can spot a winner,” said Will Comolli with PepsiCo. “The Bondurant High Performance Driving School is the ultimate high-performance driving experience. Everyone at the school, from the instructors to the drivers, shares our competitive spirit. We’re proud to ride in the fast lane with Bondurant and add our flavor to a school that’s not only dedicated to producing safer drivers but embraces our passion for fun and camaraderie.”

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

The Bondurant School of High Performance Driving, located in Chandler, Ariz., is the only purpose-built driver training facility for performance enthusiasts and the largest driver training center of its kind in the world. The school maintains over 100 race-prepared vehicles, sedans, SUVs, and open wheel formula cars.

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