Mo’ Bettahs announced plans to enter three new markets — Phoenix, Indianapolis and Minneapolis — as the Hawaiian-style fast-casual brand accelerates its national expansion. Additionally, the company reported positive same-store sales growth for the 18th consecutive year, marking nearly two decades of sustained momentum.
With nearly 80 restaurants nationwide, Mo’ Bettahs is poised for continued expansion in 2026, guided by a disciplined growth strategy focused on operational consistency and long-term performance.
“Eighteen consecutive years of same-store sales growth is rare in this industry, and it doesn’t happen by accident,” said Rob Ertmann, CEO of Mo’ Bettahs. “It reflects disciplined execution, the quality and authenticity of our menu, and the loyalty of our guests. As we enter these new markets, we’re scaling with focus and protecting the standards and values that have defined Mo’ Bettahs since it began in 2008.”
Founded by Hawai‘i-born brothers Kimo and Kalani Mack, who previously worked as city bus drivers on O‘ahu, Mo’ Bettahs was created to bring the flavors and traditions of the islands to the mainland. The brand serves Hawaiian barbecue favorites including teriyaki chicken, kalua pork, rice and macaroni salad — all rooted in Hawai‘i’s beloved plate lunch tradition.
“We didn’t create Mo’ Bettahs to follow a trend. It was built on the recipes and culture we grew up with, cooking alongside our parents and aunties in the backyard,” said Kimo Mack, co-founder of Mo’ Bettahs. “Bringing authentic plate lunch and Aloha to the mainland isn’t a strategy for us. It’s who we are.”
With continued corporate-led expansion and a strong development pipeline, Mo’ Bettahs remains focused on introducing more communities to its distinctive island-style cuisine.
The brand has been recognized nationally for its sustained growth and performance, earning a place on the Inc. 5000 list five times, being profiled by Forbes and The New York Times, and receiving Mergers & Acquisitions’ Middle Market Deal of the Year honor in 2025.
