Franchised Fitness Training Brand to Open Nine New Studios in Phoenix

Body Fit Training, a boutique fitness brand offering 50-minute group strength training classes led by highly accredited coaches in a welcoming environment, announced today three new franchise agreements that will bring nine new studios to Phoenix. These deals mark the brand’s debut in Arizona, continuing its U.S. expansion since being acquired by Xponential Fitness, the largest global franchisor of boutique fitness brands, in 2021.

“Functional and strength training are among the most popular ways to exercise today, and BFT meets the demand for these workouts with a world-class program that combines elements of personal training and group fitness instruction,” said Lou DeFrancisco, President of BFT. “We are excited to partner with dozens of new franchise partners across the U.S. to expand this concept stateside after proven success in Australia, New Zealand, Singapore, and the U.K.”

The new functional and strength training studios coming to Phoenix elevate these functionalities by combining elements of personal training with group exercise instruction, built to deliver results at every fitness level. Progressive programming periodized over eight to 10 weeks allows members to recover properly while attending classes an average of four to five times per week, which in turn maintains engagement. Classes incorporate scientifically proven training techniques aimed at reducing fat and creating lean muscle, as well as state-of-the-art technology including proprietary heart rate monitors. By combining cardio with resistance programs across 13 workouts, members benefit from training a different energy system and different muscle types every week to diversify movement patterns. Unique to BFT, every class is led by two to three highly accredited coaches to help members achieve health goals in a safe and inclusive environment.

In addition to the Phoenix agreements, BFT recently signed deals to bring new studios to Denver, Dallas, Austin, Houston, San Francisco, San Jose, and Orange County, among other markets. The company currently has more than 200 open studio locations in the Pacific Asia and Australia region, and over 500 licensed locations globally.

Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Falloon, BFT offers a community-based 50-minute functional training and strength-based program across 13 workouts. BFT uses science and technology-based training techniques to drive individual member health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types every week to diversify movement patterns that aim to reduce fat and create lean muscle. BFT is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands.