Lucid Group, Inc., the most awarded new luxury vehicle and selected to Car and Driver’s 10Best list for 2024, announced that it is making it easier than ever for people to buy and own the world’s best electric vehicle.

With an expanded ownership experience, Lucid is directly addressing the reasons people most commonly cite as barriers to purchasing or leasing electric vehicles: Price and Ease of Ownership.

“We are optimistic about the future of EVs and believe strongly that increased adoption is a necessary path towards reducing the impact of climate change,” said Peter Rawlinson, CEO and CTO at Lucid. “We have worked tirelessly to enable the Lucid Air lineup to deliver unsurpassed range and performance from less energy, and so I’m delighted that today we are able to share this benefit with our customers.”

Now starting at $69,9001, the Lucid Air Pure rear-wheel drive (RWD) is priced as Lucid originally envisioned and represents extraordinary value. The Air Pure RWD features a sleek exterior design that reflects Air’s title as the most aerodynamic car currently on the market. It offers an exceptional estimated driving range of up to 410 miles3 – more than any other electric sedan on the market from any brand besides Lucid. On the inside, its luxurious and spacious interior features sustainably sourced quality materials.

The Lucid Air Touring adds all-wheel drive and even greater performance, with two motors making a combined 620 hp. The Air Touring is now priced from $77,9001.

The Lucid Air Grand Touring, with its 819 hp, all-wheel drive, and astounding performance, is the first and only fully electric vehicle with an estimated range of up to 516 miles3. The Air Grand Touring is now priced from $109,9001.

Although the Lucid Air is among the very fastest charging vehicles on the market today, the majority of Lucid owners prefer the convenience of charging their vehicles at home. To help ensure that new customers enjoy the best possible home charging experience, Lucid now provides a $1,000 allowance towards the purchase of a charging accessory, such as the high-power Lucid Connected Home Charging Station.

Free scheduled maintenance for two years (or 24,000 miles) is also now included with every new Lucid Air purchase or lease, providing additional peace of mind for customers and complementing Lucid’s existing comprehensive new vehicle warranty.