Credit Union West announced a strategic partnership with Desert Diamond Arena and Westgate Entertainment District designed to expand community access, recognition, and engagement across Arizona through shared entertainment, education, and networking opportunities. The partnership transforms Credit Union West’s presence at one of the state’s premier entertainment venues into a platform for honoring nonprofits, educators, students, small business owners, volunteers, and local heroes throughout the year.
Founded 75 years ago on Luke Air Force Base, Credit Union West has long been rooted in service and community impact. The financial institution has also been recognized as a Top Workplace for 13 consecutive years, demonstrating how meaningful service begins with supporting and valuing its employees. This latest partnership represents a modern extension of the brand’s mission-based legacy – using a highly visible community venue to create meaningful experiences beyond traditional financial services.
“Our roots are in service,” said Karen Roch, President and CEO of Credit Union West. “This partnership allows us to create access and recognition for individuals and organizations who may not otherwise have opportunities like this.”
“The newly designed Credit Union West Vault provides the ultimate all-inclusive food and beverage experience with the best seats in the house and exceptional service. Credit Union West credit/debit card holders will also receive exclusive benefits as part of this multifaceted partnership. We are excited for the opportunity to support Credit Union West’s community initiatives and continued growth here in Arizona,” said Nick Byer, General Manager of Desert Diamond Arena for Legends Global, which manages the venue. Legends Global sourced and negotiated the partnership with Credit Union West on behalf of Desert Diamond Arena and Westgate Entertainment District.
As part of the partnership, tickets and suite experiences will be shared with nonprofit organizations, schools, community partners, and employees for recognition events, fundraising raffles, financial education initiatives, and appreciation programs. Participants may include food bank volunteers, students from underfunded schools, first responders, educators, and local small business owners.
“When you give someone an experience they never thought possible, you’re telling them they matter,” Roch said. “That recognition can be powerful.”
In addition to community recognition, the partnership supports economic and educational development by creating opportunities for small business networking and student engagement tied to leadership, achievement, and financial literacy.
“Every event is an opportunity to honor someone, inspire a young person, or support a local hero,” Roch said. “That’s how we measure success.”
Credit Union West Vault is Desert Diamond Arena’s only all-inclusive Theatre Box experience. Designed for elevated entertaining, the space features a curated, show-specific menu crafted by Executive Chef Steve Tilder. Each Theatre Box offers a private setting for 8 or 12 guests, with exclusive access to a social club area where guests can enjoy food and beverages between sets. Featuring first-class design elements throughout, Credit Union West Vault provides a refined way to experience live events.
