Business for Creatives is a practical, no-nonsense guide for artists, designers, performers and creative innovators who want to turn their passion into a thriving career without selling out. Creative success isn’t just about talent — it requires a strategic mindset, business knowledge and the ability to adapt in an imperfect economy. This book helps bridge the gap between artistry and entrepreneurship, and provides the tools creatives need to monetize their work, attract the right audience and navigate an ever-changing market while staying true to their vision. Packed with actionable strategies, real-world insights, and an approach tailored to the realities of creative industries, Business for Creatives breaks down essential principles like branding, pricing, marketing and client relationships through a lens that makes sense for creatives.
Business For Creatives: An Essential Guide for Building a Thriving Creative Practice
Joe Sherbanee
$24.99
Hangar Business Publishing
On shelves and online
346 pages
