Baskin-Robbins Targets Phoenix for Expansion

by Grant Benson

Baskin-Robbins has remained an American staple for decades and has been recognized as the country’s most popular dining chain across the industry. To maintain its top spot in the quick service restaurants (QSR) segment, the brand recently went through a full rebrand that included new, reimagined flavors, logos, packaging, uniforms, merch and marketing that accompanied its “Seize the Yay” tagline. Now, with more than 7,800 locations across the globe, Baskin-Robbins is targeting Phoenix for further expansion, due to the influx of residents and the rising demand for ice cream and frozen treats.

Baskin-Robbins has spent more than 75 years building equity, trust and familiarity amongst customers, providing each guest a satisfactory, personalized experience. The brand has remained true to its core values while strategically updating its menu items, rolling out new marketing initiatives and improving operational efficiency to contribute to its ongoing success and popularity. As the ice cream industry continues to see an upward tick, Baskin-Robbins is leveraging its experience and influence on the industry to offer prospective franchisees throughout Phoenix the chance to capitalize on this trend. Baskin-Robbins has franchise opportunities available across the Greater Phoenix metropolitan area.

Since being acquired by Inspire Brands in 2020, the brand has leveraged the multi-brand platform’s robust operational support and other resources and knowledge needed to thrive within each target market. Being a member of the Inspire Brands family, Baskin-Robbins can now offer attractive investments and exclusive development opportunities to prospective franchisees. A wide variety of real estate options, ranging from traditional freestanding restaurants to end-cap shops and other non-traditional locations, helps give Baskin-Robbins’ operators an edge amongst competitors.   

Grant Benson is SVP of franchise development at Inspire Brands, parent company of Baskin-Robbins.

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