Barrett-Jackson, announced the official launch of its new “Digital Select Auctions” platform. This premium online marketplace features curated collector vehicles backed by the industry’s most trusted name. The strategic expansion allows automotive enthusiasts worldwide to bid and buy during exclusive, timed digital events. The premiere Barrett-Jackson Digital Select Auction is scheduled for Nov. 5-12 at Barrett-Jackson.com.
Created to fill a void in the marketplace, Barrett-Jackson Digital Select Auctions will deliver a premium online marketplace where Barrett-Jackson is at the center of every transaction (holding the money and the title), giving buyers and sellers confidence throughout the auction process. Featuring curated collector vehicles and automobilia, each completed sale is verified and backed by the integrity, transparency and expertise that have defined Barrett-Jackson for more than 50 years.
“Our live auctions are unmatched, but the demand for the Barrett-Jackson experience extends far beyond our physical arenas,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “This online platform bridges that gap, giving our global community a convenient, accessible way to buy and sell exceptional vehicles from home. For more than 50 years, we have built our reputation on authentic, transparent auctions where the sales are real, and the buyers are enthusiastic and qualified. That same commitment carries directly into Digital Select Auctions, ensuring participants know that what they see is exactly what they get.”
Built around a hybrid auction model, the platform combines online bidding with a live commentator closing each sale, bringing the fast-paced energy of the Barrett-Jackson auction arena directly to the screen. It features a curated selection of premier, Barrett-Jackson-selected vehicles and focuses exclusively on higher-value automotive assets, supported by top-tier presentation, high-definition media and nonstop entertainment.
Enthusiasts can bid from anywhere in the world on a desktop or mobile device, with advanced technology protecting every transaction and Barrett-Jackson’s proven auction process supporting buyers and sellers with confidence. Each sale is verified, with real buyers and dedicated, around-the-clock support for consignors and bidders, extending the trusted Barrett-Jackson live auction experience into the digital space.
