Ad Agency Expands Opportunity through New Holdings Co. to Meet Demand of Specialized Marketing Services

OH Partners

Scott Harkey and Matt Owens, owners of Arizona’s fastest growing full-service agency, OH Partners, have formed OH Holdings, the purpose of which is to build a family of specialized agencies equipped to meet the rapidly growing demand for more specialized marketing services. Matt Owens and Scott Harkey will serve as Co-Chief Executive Officers of OH Holdings and Scott Harkey will serve as President and Chief Executive Officer of OH Partners.

OH Holdings’ first acquisition will be Scottsdale-based Nomadic agency, a digital-first creative agency and an AdAge Small Agency of the Year winner, with a strong client roster, including National Geographic, Ubisoft and several brands in The Walt Disney Company family. Nomadic will continue to operate under the leadership of Co-Founder and Chief Creative Officer Tim Washburn and General Manager Dawn Bates.

“The acquisition of Nomadic is the next step in providing unmatched service offerings to brands across the country,” said Harkey. “Adding Nomadic’s expertise to our service offerings advances our ability to collectively deliver what we know brands want: digital- and social-first creative executions that drive bottom-line results for businesses.”

Nomadic joins OH Partners, Matter Films, OH Predictive Insights and OH Strategic Communications as part of OH Holdings’ portfolio of companies that cater to an ongoing need for specialized creative content, strategy, research and analytics to support the needs of brands, their leaders and their bottom line.

“Nomadic joining the OH family of companies is a strategic move for us all,” said Washburn. “It’s a way for us to fast-track the realization of our vision, to build an agency specialized in using social, streaming and search channels to generate brand growth, not just awareness. Joining forces with OH Partners gives Nomadic access to complementary disciplines like media, social, PR, influencer activation, digital channel management and in-house film production. The promise of it all is very exciting.”

The acquisition agreement of Nomadic was signed on September 30, 2020, bolstering OH Holdings’ headcount to 170. OH Partners’ 2020 client roster includes agency-of-record status with brands such as Bar-S Foods, Fiorucci, Barrow Neurological Foundation, Bayless Integrated Healthcare, Virgin Hotels Las Vegas, Wynn Resorts, LIVE! Casino & Hotel, Arizona Lottery, Gila River Hotels & Casinos, ASU Sun Devil Athletics, Fox Restaurant Concepts, Phoenix Convention Center, SRP, Valley Metro, Visit Sedona and project work with the United Nations, ON Semiconductor, Best Western and Ashton Tiffany.

OH Partners is a full-service, independent national advertising agency founded in 2008 in Phoenix. The agency prides itself in being a virtual superstore of services, grabbing national attention for work in research, strategy, creative, branding, media planning and buying, digital, public relations, social media, and more for client partners in the southwest and nationally. OH is rapidly growing and making a difference for its clients across the country, turning heads with its passionate work, focused strategy, and the analytics to back it all up.

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