Southwest Fitness Holdings LLC, a subsidiary of Crunch Fitness franchise group CR Fitness Holdings, announced the upcoming grand opening of Crunch Arcadia – marking its first of 20 planned Crunch clubs coming to Phoenix by the end of 2027. This brand-new, $5 million, 36,500-square-foot state-of-the-art fitness center is located at 4533 E Thomas Rd, Phoenix, AZ 85018. In addition to standard hours, once open, the club will be offering 24 hours of access, 5 days a week. The opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.
As a brand-new 3.0 location with a sleek, modern design, Crunch Arcadia will deliver a complete, high-end fitness experience. The club will feature top-of-the-line cardio and strength equipment, Olympic squat racks, an Abs & Glutes area, Ride Cycle studio, and a dedicated performance turf area. Members can take advantage of a full group fitness studio, a hot studio for yoga and Pilates, and high-energy boxing classes, along with the innovative HIITZone™ for heart-pumping interval training. Premium recovery and relaxation amenities include dry saunas, HydroMassage®, and tanning, creating a well-rounded fitness destination that supports performance, recovery, and total wellness.
The doors will officially open for workouts Saturday October 31st at 7:00am with a soft opening, giving early members the first chance to explore the state-of-the-art facility. The grand opening celebration will take place on Saturday November 7th from 10am-1pm featuring Group Fitness demos, Personal Training specials, food, over $25,000 in prize giveaways, promotions, local vendors, a ceremonial ribbon cutting at 12:15pm and a lively party atmosphere to showcase everything Crunch has to offer. The event will also feature a special guest appearance by actor and bodybuilder legend Lou Ferrigno (The Incredible Hulk) with limited-edition signed photographs from 11am-12 noon.
Crunch Arcadia will mark the 100th club opening by parent group CR Fitness Holdings, which is led by industry veterans Vince Julien, Tony Scrimale, Jeff Dotson, and Geoff Dyer – who combined have over 150 years of industry leadership experience. Starting with their first Crunch location, Sarasota Bee Ridge nearly 15 years ago in 2012, CR Fitness has grown into a leading Crunch franchise group comprised of three subsidiaries CR Fitness Holdings LLC, Southwest Fitness Holdings LLC and Blue Ridge Fitness Holdings LLC – operating 100 clubs across Florida, Georgia, Texas, North Carolina, Tennessee, and now Arizona. The franchise group is on track to open 110 locations by the end of 2026.
