Brunch is getting a new soundtrack. This September, Evening Entertainment Group will debut Holla Brunch Girl, a high-energy rooftop brunch destination bringing live DJs, pop singalongs, elevated brunch fare and an unapologetically fun party atmosphere to Old Town Scottsdale. Plus, espresso martini softserve, must we say more?
Launching September 26, Holla Brunch Girl is designed for those who believe brunch should be more than a meal. Every Saturday, guests can expect a lively, interactive experience where the music takes center stage, cocktails keep flowing and the entire room becomes part of the show. Local DJs C-los and Jon Amaral, both fixtures in Scottsdale’s nightlife and club scene, are set to bring that same late-night energy to the daytime, spinning a mix of pop favorites, crowd requests, and high-energy tracks designed to keep guests celebrating from the moment brunch begins. From belting out favorite pop anthems and dancing between bites to high-energy games and unexpected entertainment moments, Holla Brunch Girl turns the traditional weekend brunch into a full-scale daytime celebration.
Set within Old Town Scottsdale’s Entertainment District, this 21+ rooftop escape offers a playful coastal escape inspired by sun-soaked boardwalks and carefree weekend getaways. Warm wood finishes, lush tropical greenery and bold pops of pink and green set the scene, while neon accents, statement installations and photo-worthy details create an immersive space built for celebrating, socializing and capturing the moment.
“Holla Brunch Girl is about creating the kind of brunch where you come for the food and cocktails, but stay because you’re having way too much fun to leave,” said Les Corieri, of Evening Entertainment Group. “We wanted to build something that feels energetic, social and a little unexpected; where you can sing with your friends, enjoy great food and cocktails, and turn an ordinary Saturday into something worth talking about.”
No need to decide on the sweet vs. savory breakfast debate, as the menu brings a playful take to brunch classics, offering something for every kind of brunch-goer. Lighter offerings include a Watermelon Feta Handheld and vibrant Açai Bowl, while indulgent favorites like Chicken & Waffles deliver the ultimate comfort-food fix. And for those already familiar with “Girl Dinner,” brunch gets its own playful upgrade with “Girl Brunch,” a tower stacked with an assortment of brunch favorites, giving guests a little bit of everything in one over-the-top spread.
The cocktail program is just as celebratory, pairing brunch staples with tropical-inspired creations and eye-catching presentations. Guests can raise a glass with Signature Mimosa Towers, sip handcrafted cocktails or cool off with refreshing drinks designed to complement the rooftop’s coastal, sun-drenched atmosphere. Select cocktails will also offer a “Me or We” option, giving guests the choice between an individual serving or going big with a larger-format cocktail designed for sharing, with a presentation just as fun as its size. Alongside the free-flowing Frozé, Holla Brunch Girl will also serve Espresso Martini Soft Serve, a playful twist on the beloved brunch cocktail that offers the perfect cool pick-me-up for a sunny Saturday morning.
Whether it’s a birthday celebration, girls’ day out, date with a little extra energy or simply an excuse to make Saturday plans, Holla Brunch Girl is bringing a new kind of daytime entertainment to Old Town: one where the brunch is just the beginning.
Holla Brunch Girl is open every Saturday beginning September 26, 2026, from 10 a.m. to 3 p.m. at 7320 E Indian Plaza, Scottsdale, AZ 85251.
