Reshaping Roosevelt Row

by Mike Hunter

Street-level view of a modern residential building planned for Roosevelt Row

Photo courtesy of Intersection Development

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Intersection Development, a Phoenix-based real estate development firm, will break ground on SISU Roosevelt and Arcada on Friday, Nov. 6. Together, the projects represent more than $70 million in investment, pairing 125 new residences with the preservation and reuse of historic buildings for Clive Collective’s latest dining concepts.

Designed by räkkhaus, SISU takes its name from the Finnish word for inner strength and perseverance. Its brand promise, “live defiantly,” informs what Intersection Development calls cultural residential: homes designed around life in the arts district.

Fascination Street is planned along the alley between First and Central avenues, connecting McKinley and Roosevelt streets. The route will link Arcada and the existing Hardware Store with SISU and Atari Hotels Phoenix, the hotel and entertainment anchor planned for the north end at 840 N. Central Ave. Plans call for lighting, landscaping and interactive media that make the route a walk through the neighborhood’s past and future.