Peoria-Based Healthcare Real Estate Firm Rebrands

inbusinessPHX.com

Fresh off the celebration of its fifth anniversary, Wakeman Integrity is now Integrity CRE and its West Valley office continues to grow.

Founded in 2017 by Melynn Wakeman, the Company President, Integrity CRE is a woman-owned commercial brokerage firm specializing in healthcare real estate. In addition to its recent rebrand and growth news, Integrity CRE is representing Hammes Partners, a national investment management firm focused exclusively on healthcare real estate, on a new 45,000 SF medical office building development in Buckeye, Arizona.

“We are excited to be representing a leading, national healthcare developer and investor on a new medical office building development in the Phoenix market,” Wakeman said.

Joining Integrity CRE are Marketing Coordinator Kathleen “Kat” Soberano, Operations Consultant Tami Conradson, and Real Estate Assistant Cassandra “Cassie” Harmon.

Soberano will be responsible for assisting the office administrator in daily tasks and building and executing multiple marketing campaigns to help expand the firm’s real estate brand. She will help strategize, execute, and manage a variety of ad campaigns to market new listings from beginning to end. Soberano will do so in collaboration with help from public relations, operations, and real estate agent teams.

Soberano, a native of the Philippines, holds a BA and was a communications major in multimedia arts. Away from the office, she and her husband love to travel, go on long motorcycle rides, spend time at the beach, camp with friends, or simply unwind at a local coffee shop.

Conradson, a former manager and franchise owner of a national printing business, will be responsible for overseeing active transaction construction projects, enhancing the CRM data management system, managing marketing Integrity CRE listings, handling tenant representation tasks and pipeline and leads reports, assisting in process management and in the management of staff.

Prior to joining Integrity CRE, Conradson was a property manager for a healthcare properties company. She has been a certified property manager and is a certified notary signing agent. Conradson owns a company, Stamp It Mobile Notary.

A native of Aurora, Ohio, Conradson moved to Arizona in 1985 with her husband and their two children. Away from the office, she enjoys spending time with her children and grandchildren. She is an avid reader.

Harmon’s duties will include tenant representation, market research, client relationship ambassador, cold calling, listing properties, landlord representation, as well as assisting in day-to-day operations. She previously worked as a personnel coordinator for a pediatric care facility, and performed several tasks including interviewing and hiring RNs and LPNs, performing background checks, and providing assistance with field staff on EMR systems.

A Phoenix native, Harmon is studying for her real estate license. Away from the office she enjoys spending time with family, camping, hunting, and watching her children play sports.

“We are thrilled to have Kat, Tami and Cassi join our team at Integrity CRE and are looking forward to an exciting, productive year,” Wakeman said.

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