New 20-Unit Modern Townhome Project Now on Market in Midtown Phoenix

inbusinessPHX.com

Alice Blakely with The Brokery is now handling sales for Phase One of Soleil, a new 20-unit modern townhome community located at 3rd Street and Windsor in Midtown Phoenix. Soleil is the first residential townhome development from architect developers John Labahn of Lab Design Collaborative and Chicago-based architect, Erik Johnson. The 2,097-2,359 square-foot four-story units include 2-3 bedrooms, 2.5-3 baths, spacious roof decks, and 1- 2-car garages. Pricing starts at $850,000.

Labahn, who designed the Ocotillo restaurant just up the street, has a special passion for the 3rd Street corridor. He was a champion of the 3rd Street Improvement Project in 2021-2022, working closely with the City of Phoenix to beautify the area with 150 trees, shade structures, crosswalks, and bike lanes.

“Soleil offers beautiful design and modern living in the heart of the city,” says Labahn. “With the multi-level design and rooftop terraces, these homes are well-suited for those who work from home and appreciate the ease of owning a low-maintenance property near great restaurants, museums, schools, and all Downtown and Midtown have to offer!”

Johnson says he and Labahn were inspired by noted 1920s European architect Le Corbusier and his Parisian townhomes. “Our design emulates many of the characteristics associated with Le Corbusier’s style of architecture, known as Early Modern. Long horizontal ‘ribbon windows’ maximize light and views, rooftop terraces create functional outdoor living space, and smooth geometric shapes create a minimal modern aesthetic.”

In addition to clean modern design, energy efficiency is also paramount. Soleil townhomes offer light and bright interiors with “brise-soleil” — an architectural feature that deflects sunlight and reduces heat within the home. Other sustainable features include independently operated A/C units on each level, EV-capable garages, and native desert landscaping.

“Phase One is now available,” says Blakely. “I invite interested buyers to come tour our beautiful model home at 312 E. Windsor Avenue Thursday through Sunday from 12-4 PM. While touring, be sure to check out the shoppable display of art from local artists throughout the home!”

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