What happens when you mix pulse-pounding workouts, Biggie on the speakers, museum-worthy street art, and a community that feels like family? You get The Underground Phoenix—a first-of-its-kind boutique fitness studio bringing unmatched energy, 90s nostalgia, and straight-up magic to the heart of Arcadia. Doors are officially open, and trust us—you’ll want in. “The … [More]
New Ownership Set to Invest $30M into Motor Club
Private Motorsports Group LLC announced a significant milestone in the evolution of Apex Motor Club. RJT Capital, a longtime supporter and investor since Apex's inception, has completed a transaction to become the club's sole owner. This new chapter is backed by a major investment of approximately $30 million that will significantly accelerate the development of its world-class … [More]
Bar Makes a Powerful Play in Downtown Phoenix
Downtown Phoenix just scored big. Tom’s Watch Bar, the ultimate premier sports viewing destination, is now officially open. It’s a next-level stadium experience built for die-hard fans, fight-night loyalists, Derby devotees, and anyone looking to party like they’re sitting courtside or ringside. With a stunning 360° viewing experience, 80 state-of-the-art screens, surround … [More]
Pickleball Venue Debuts High-Energy Meeting & Private Event Space in Tempe
Electric Pickle, Tempe’s vibrant new hub for pickleball, globally inspired bites, craft cocktails and outdoor entertainment, announced the release of dynamic private event spaces designed to bring people together through play, flavor and celebration. Infused with bold design, indoor-outdoor flow and an atmosphere that encourages connection, Electric Pickle offers more than … [More]
Cardinals Unveil Latest Stadium Innovation: A Sam Fox Experience
The Arizona Cardinals Football Club is elevating the gameday experience at State Farm Stadium with the unveiling of "Casa Roja at the Fifty," an exclusive collaboration with acclaimed restaurateur and hotelier Sam Fox, Arizona's visionary hospitality innovator. Nestled beneath the stadium's east side at the coveted 50-yard line, Casa Roja at the Fifty redefines premium … [More]
Luxury Construction Concierge Firm Launches
Nataliya Palakanis, a visionary in high-end residential construction, announces the launch of ARIMIA, a premier project concierge firm specializing in luxury home construction and major renovations. ARIMIA is dedicated to redefining the homebuilding experience for discerning clients through seamless coordination, expert management, and white-glove service from concept to … [More]
The Henry Brings Its Signature Charm to Historic Uptown Plaza
One of the most highly anticipated new restaurants of the year, The Henry, has officially opened its doors at the historic Uptown Plaza on the northeast corner of Central Avenue and Camelback Road in Phoenix. This second Valley location of Fox Restaurant Concepts’ “greatest neighborhood restaurant” delivers its signature all-day dining experience, from popular brunch … [More]
Pizza Restaurant to Open with ‘Stradman’ Power
Entrepreneur and hospitality industry veteran, Freddy Nguyen, has partnered with supercar enthusiast and well-known YouTuber, James “The Stradman,” to co-create Strad Pizza. Located on Scottsdale and Thunderbird Roads, the pizzeria concept will celebrate its official grand opening on Saturday, April 12 from 6-9 p.m. Aptly named after The Stradman, Strad Pizza offers an edgy … [More]
Don Guerra’s Barrio Bagel & Slice: Engrained in Wholesome Simplicity
In today’s hospitality industry, convenience is a must, but sacrificing quality need not be. This spring, Don Guerra’s Barrio Bagel & Slice is set to open in Gilbert, Arizona, introducing the Southwest to a quick-casual concept featuring a menu based upon the already-popular artisan Barrio breads and bagels as well as pizza by the slice, all baked onsite with heritage … [More]























