OneAZ, the Arizona credit union known for its competitive rates, announced the launch of a revitalized new brand that reflects its commitment to driving prosperity and community growth across Arizona. Honoring nearly 74 years of trusted service, OneAZ is stepping boldly into the future with a fresh look and renewed promise to help Arizonians succeed.
“Today, we’re unleashing a bold new look and feel – one that reflects the trailblazing spirit, our commitment to innovation, and our dedication to inspiring our members’ dreams,” said Brandon Michaels, OneAZ’s President & CEO. “Soon, members will start seeing fresh updates including new communications, a new look across our websites, and eventually our branches but what won’t change is the service, support, and partnership you count on.”
OneAZ is transforming its brand inside and out to align with a tenacious spirit, members’ evolving expectations, and a promise to help all Arizonians explore new paths for achieving their dreams.
New OneAZ logo.
Beginning April 2nd, the new brand includes a new look. The brand features an energetic color palette inspired by Arizona’s landscape. Rooted in a striking “Mountain Shadow” purple, these colors capture OneAZ’s spirit of innovation while pointing boldly to the future.
The new tagline, “Our success is measured only by yours.” is meant to encapsulate everything OneAZ stands for─people over profits, dreams over dollars, and empowering Arizonians to build brighter futures, says the organization.
This is more than a rebrand─it’s a movement. OneAZ is doubling down on its commitment to unleashing a borderless banking experience that empowers people to thrive in all walks of life. The future is bright, and the entire community is invited to join this dynamic transformation.
