PR Firm Announces New Digital Division, Hits Milestone

The McRae Agency is celebrating 25 years in business, according to CEO Beth McRae, and is opening a new division dedicated to digital marketing.

“We have had so many amazing clients over this quarter decade. We have worked with Red Bull, Sprint, CBRE, Google, KB Homes, Discount Tires, Barrett-Jackson, Massage Envy and more. We even have a client that’s been with us since 1996,” McRae said.

“Due to the demand for digital marketing firms and our clients’ needs, we have opened a new division of our company dedicated to pay-per-click ads, social media advertising and all other forms of digital marketing,” added McRae. We’ve stayed in business because we’ve been able to easily pivot to give our clients exactly what will provide value for them.”

Based in Paradise Valley, Ariz. (Phoenix area), The McRae Agency “boutique” style firm is a public relations firm with big agency experience and boutique agency service. The firm has orchestrated countless award-winning campaigns: to date The McRae Agency has won more than 50 awards.

McRae is also a veteran fundraiser in the Valley, having chaired events such as the 50th Anniversary Heart Ball, Symphony Ball, American Cancer Society gala (three times) and is the co-creator of the Arizona Humane Society’s signature event, Compassion with Fashion. She has also served on several boards and was recently appointed to the FBI Phoenix Citizen’s Academy board.

McRae has degrees in journalism and marketing, as well as an MBA. She started her company after a number of years with one of the world’s largest agencies, McCann.

The McRae Agency is a full-service marketing communications firm founded in 1995 with an office in Paradise Valley, Ariz. The firm has worked with clients in a variety of industries including consumer products and technology with a focus on new product and service launches. As a “generalist” firm, the agency can offer a diverse set of media relationships and professional contacts. The company has a unique perspective not limited to the thinking of one particular niche field and doesn’t view the world through a single-focus lens, but rather a kaleidoscope of limitless creative and strategic opportunities.

The McRae Agency is a “boutique” style firm that is able to offer the broad experience of a large agency while maintaining the level of service expected from a smaller shop. The McRae Agency consistently provides clients with the creative, “out-of-the-box” thinking required in the demanding local, national and worldwide marketplaces, while remaining strategic and long-range in its approach to client objectives.

Raised in Arizona, Beth has been in the PR and marketing arena for more than 30 years, having started her career at Phillip-Ramsey/McCann-Erickson in Phoenix. In addition to running her agency and taking on leadership roles in the community, she is an avid scuba diver and has one of the largest Dia de los Muertos collections in the Valley. She is known for her annual Day of the Dead event at her home. She is also passionate about animal issues and has fostered and rescued numerous animals over the years.

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